Performance marketing software company Phonexa has announced a strategic partnership with SMTP, a renowned email service provider. This collaboration aims to enhance the capabilities of Phonexa's E-Delivery platform, empowering businesses with improved email deployment, delivery options, and higher conversion rates.

1. Strategic Partnership Overview

• Phonexa teams up with SMTP to enhance email marketing efforts.
• Combines SMTP's advanced email delivery solutions with Phonexa's marketing automation platform.

2. Enhancing Phonexa’s E-Delivery Platform

• E-Delivery is one of eight products in the Phonexa suite.
• Designed for optimizing email and SMS marketing through advanced automation and seamless integration.
• Integration offers enhanced deliverability and flexibility with multiple ESP options.

3. Benefits of the Integration

• Enhanced Deliverability: SMTP ensures high deliverability rates, reducing the chance of emails landing in spam folders.
• Scalability: Robust infrastructure supports high-volume email deployments effortlessly.
• Reliability: Proven track record guarantees consistent email campaign performance.
• Flexibility: Clients can choose the best ESPs for their needs, optimizing deliverability and campaign effectiveness.

4. Statements from Leadership

• Jeffrey Schaffer, COO of Phonexa: Emphasizes commitment to efficient and reliable email marketing solutions.
• Alaa Gedeon, SVP of Revenue for SMTP: Highlights the partnership's alignment with quality and support for scalability and deliverability.

5. MailCon Conference Announcement

• Partnership announced during MailCon in New York on July 28.
• MailCon: Largest in-person gathering and conference for email marketers, owned and operated by Phonexa.

The partnership between Phonexa and SMTP represents a significant advancement in email marketing capabilities. By integrating SMTP’s solutions into Phonexa’s E-Delivery platform, businesses can achieve higher engagement, improved deliverability, and scalable email marketing efforts. This collaboration underscores both companies' commitment to providing top-tier marketing solutions.