Personalization has been the holy grail of marketing for years, but despite countless promises, most “personalized” campaigns still feel like spray-and-pray with a first-name merge tag. Personize™ thinks it has the fix—and it’s betting big on a new AI category to prove it.

The company today announced the launch of its Generative Personalization Engine (GPE), a new class of software designed to deliver true one-to-one personalization across sales and marketing campaigns. Built directly into HubSpot, the system pairs AI agents with something Personize calls CortexUCM™ (Unified Customer Memory)—a continuously updated profile of every prospect that can be activated instantly across channels.

The pitch: instead of simply automating content, Personize says it’s automating relevance.

From Generative AI to Generative Personalization

“Generative AI gave us the ability to automate content. But Generative Personalization is the leap that actually transforms sales and marketing,” said Hamed Taheri, CEO and founder of Personize.

What makes this different from the sea of AI assistants already inside CRMs? While traditional AI tools churn out generalized text, Personize claims its GPE can “research, reason, and write” at scale—infusing every interaction, whether it’s an email, LinkedIn message, landing page, or even a sales call, with intelligence gathered across the customer lifecycle.

Think ChatGPT meets a living CRM brain—one that doesn’t forget.

Features That Go Beyond Email

Personize is also rolling out AI ContentProducer™, which aims to solve another scaling headache: inbound marketing. Instead of just helping sales teams craft personalized emails, the ContentProducer automatically generates fully researched, SEO-optimized blog posts, articles, and thought-leadership pieces tailored to industries, buyer stages, and audience segments.

Other key capabilities include:

• CortexUCM: A living, unified memory of every customer interaction.

• AI Studio: A no-code environment for building and testing AI agents inside HubSpot.

• AI Researcher: Autonomous data mining across CRM and web sources.

• AI Writer: Personalized emails, LinkedIn messages, call scripts, and landing pages.

• AI Properties: Embeds live AI insights into HubSpot fields for real-time automation.

• AI AgentCatalog: A library of reusable or custom-built AI agents.

Early Traction

The company says early adopters are already seeing measurable results. Sean Mahon, CEO of ASAP Marketplace, credits Personize with driving a 50% increase in organic SEO growth while maintaining brand voice.

For marketing leaders, the takeaway is significant: scaling content without diluting quality or breaking budgets has always been the stumbling block of inbound growth. If Personize can balance speed, quality, and cost, it may push AI personalization from hype to reality.

The Bigger Picture: AI Arms Race in CRM

The launch of Personize’s Generative Personalization Engine comes at a time when Salesforce, HubSpot, and Microsoft Dynamics are all racing to infuse generative AI into their ecosystems. Salesforce has Einstein GPT, HubSpot has ChatSpot, and now Personize is carving out a new niche inside HubSpot with a focus on personalization as the primary differentiator.

By marrying generative AI with persistent customer memory, Personize is positioning itself not just as another plug-in but as the connective tissue between data, content, and engagement. The real question: will marketing and sales teams embrace an AI that doesn’t just write for them but remembers everything?

If they do, this could be the start of a new era—where personalization finally lives up to its promise.

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