GenAI Leader's Motivation AI Platform Recognized For Creating Content That Drives Customer Engagement and Revenue

Persado, a leading Motivation Artificial Intelligence (AI) company, has won the 7th annual MarTech Breakthrough Award for Email Marketing Innovation. Persado’s AI-driven platform significantly enhances email marketing performance, boasting a 40% average improvement in engagement and outperformance over human-created content in 96% of cases.

• Award Recognition: Persado wins the Email Marketing Innovation category at the MarTech Breakthrough Awards.
  • Recognized for innovation, ease of use, performance, functionality, value, and impact.
  • Out of 4,000 nominations, Persado stood out in its category.
• Platform Performance:
  • AI-generated content results in a 40% improvement in email engagement.
  • Persado’s content outperforms human and other AI-generated content 96% of the time.
• Customer Engagement:
  • Engages 3 out of 4 U.S. consumers annually.
  • Supports diverse use cases: customer acquisition, onboarding, cross-sell, retention, and payment campaigns.
• Technology:
  • Utilizes advanced machine learning, natural language processing (NLP), and deep learning models.
  • Focuses on understanding customer intent and automating personalized content creation.
• Efficiency:
  • Speeds content execution by up to 80%.
  • Generates unlimited personal experiences and thousands of experiments.
  • Drives 43% more conversions on average through optimized campaign content.

Persado’s achievement in winning the MarTech Breakthrough Award highlights its excellence in email marketing innovation. The platform’s AI-driven capabilities provide a competitive edge by delivering superior engagement and efficiency, solidifying Persado’s position as a leader in the AI marketing space.