Persado, a leader in AI-driven content compliance and performance solutions, will spotlight its latest innovation, Marketing Compliance AI, at FinovateFall 2025 in New York City. President and Co-founder Assaf Baciu will join executives from Ally Financial, Cornerstone Advisors, TRAC.vc, and Wells Fargo in a “Power Panel” discussion on harnessing AI, GenAI, and Agentic AI for financial services.

Persado’s Marketing Compliance AI blends MarTech and RegTech to automate the creation of compliant, high-performing customer communications. The solution identifies regulatory risks, accelerates legal reviews by 90%, and shortens campaign cycles by 80%, enabling banks and credit unions to get to market faster and more efficiently.

The product is also a finalist for The Finovate Awards, which celebrate groundbreaking fintech innovations. Winners will be announced on September 9 during the conference.

The panel, moderated by Alloy Labs CEO Jason Henrichs, will explore the most impactful AI opportunities for financial institutions, strategies for responsible AI deployment, and why now is the moment to lean into AI.

Eight of the 10 largest U.S. banks already use Persado’s platform to deliver compliant, personalized content across email, web, SMS, social media, and more — from customer acquisition to loyalty campaigns.

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