Persado Inc., a leader in AI-powered content generation for marketing, has strengthened its leadership with the appointment of Somesh Khanna and Steve Mugford to its Board of Directors. These additions follow the company’s success in driving $2.5 billion in new revenue for financial services organizations over the past five years. The new appointments signal a strategic move to enhance Persado's innovations and broaden its impact with global financial institutions.

Why These Appointments Matter

• Expanding Expertise in Financial Services

  • Somesh Khanna brings over two decades of experience leading digital transformations for top banks, card issuers, and insurers. His extensive network and deep industry knowledge will be key in advancing Persado’s Motivation AI innovations, which help financial institutions acquire, engage, and retain customers more effectively.

• Accelerating AI Disruption in Financial Services

  • Steve Mugford, with 30 years of experience in financial services, data, and analytics, has a proven track record in driving growth. His strategic insight from leading Capital One’s expansion will help Persado continue its disruption of the AI market, particularly in financial services.

Key Insights on the New Board Members

• Somesh Khanna’s Expertise

  • Khanna co-led McKinsey & Company’s Global Banking and Securities practice and spearheaded digital transformations for financial services clients. He also played a crucial role in establishing McKinsey Digital, a specialized unit focused on serving the financial sector. Additionally, Somesh is the co-executive Chairman of Apexon and an advisor to ASAPP, a leader in GenAI customer experience technologies.

• Steve Mugford’s Strategic Vision

  • Mugford is the CEO and founder of Visceral AI, a market research platform powered by GenAI. With his background in driving transformative growth at Capital One, he helped expand the company from a niche credit card issuer to the 7th largest diversified bank in the U.S. He also brings a unique perspective as an investor and board member in multiple ventures.

Quotes from the CEO

• Alex Vratskides, CEO of Persado
  • “Somesh’s leadership in financial services and Steve’s strategic experience will be instrumental as we continue to evolve our AI-driven solutions and transform customer engagement for the world’s largest financial institutions.”

The strategic appointments of Somesh Khanna and Steve Mugford to Persado’s Board reflect the company’s commitment to driving innovation in AI for financial services. With their expertise, Persado is well-positioned to further its leadership in transforming how financial institutions engage with customers and grow their businesses.