PerformLine, a leading marketing compliance platform, has appointed Kristie Goodgion as its Chief Financial Officer (CFO). With over 20 years of finance leadership experience, Goodgion is set to guide PerformLine’s financial strategy as the company accelerates its growth, particularly within regulated industries such as financial services and technology.

Kristie Goodgion's Appointment:

• Leadership Experience:

  • Kristie Goodgion joins PerformLine with over two decades of experience in strategic planning, risk management, mergers & acquisitions (M&A), and scaling both public and private equity-backed companies.
  • Known for her dynamic leadership style, she will play a crucial role in enhancing PerformLine's financial performance and driving continued growth.

• Previous Role and Achievements:

  • Most recently served as CFO and Executive Director at Spark Networks SE, where she led a company transformation plan.
  • Built financial infrastructures and operational strategies that facilitated significant growth and profitability.
  • Successfully completed more than 15 acquisitions, four private equity sales, and handled complex M&A processes.

Kristie Goodgion’s Vision for PerformLine:

• Her Commitment:
  • "I'm thrilled to join PerformLine at such an important time. With a strong portfolio, a talented team, and an innovative culture, I'm excited to apply my strategic financial expertise to help achieve our goals."
• CEO Alex Baydin’s Remarks:
  • "We’re excited to welcome Kristie to the leadership team. Her proven ability to drive financial results and manage complex operations makes her the perfect fit to help us grow and expand our impact in the compliance space."

PerformLine's Strategic Focus:

• Marketing Compliance in Regulated Industries:
  • PerformLine’s platform continues to be an essential tool for brands in regulated markets, offering complete compliance solutions from discovery to remediation and reporting.
  • As enterprises from sectors like financial services and tech choose PerformLine for its robust marketing compliance technology, Goodgion’s leadership will be instrumental in the company’s continued success.

With Kristie Goodgion’s appointment as CFO, PerformLine is poised to strengthen its financial position and continue driving growth in the marketing compliance space. Her expertise will help the company navigate its next phase of expansion and enhance its market presence.