Pentaleap's Technology Empowers Retail Media Networks to Maximize Revenue Potential and Foster a More Inclusive Global Ecosystem

Pentaleap Inc., a leader in retail media technology, has announced the launch of its modular retail media platform. This innovative platform is designed to help retail media networks (RMNs) fully unlock their potential for onsite monetization and optimize their advertising strategies.

• Platform Overview:

  • Publisher Manager Portal: Provides RMNs with comprehensive control over site monetization. Features include the Fluid Ad Server, SSP, and yield management tools, allowing for increased revenue without sacrificing ad relevance.
  • Campaign Manager: Simplifies campaign creation for advertisers, offering tools for tailoring bids, optimizing performance with dynamic pacing, suggested bids, and real-time reporting.

• Strategic Collaborations:

  • Recent Partnerships: Pentaleap’s growing client base now includes The Home Depot and Pague Menos, alongside existing major retailers like Staples.
  • Client Benefits:
    • The Home Depot: Enhanced performance of sponsored products and improved relevancy.
    • Staples: Achieved 30% higher Return on Ad Spend (ROAS), 4X incremental ad revenue, and increased impressions and fill rate.

• Client Testimonials:

  • Staples: Noted a breakthrough in matching the performance of sponsored products with organic products.
  • THG: Praised Pentaleap’s approach for expanding ad solutions while maintaining a seamless user experience.
  • Casio America: Reported a 218% increase in ROAS and significant improvements in units sold, revenue, and click-through rate (CTR).

• Global Expansion:

  • Ongoing Discussions: Pentaleap is negotiating with emerging RMNs in North and South America, EMEA, and Australia.
  • Future Prospects: Expected to enhance global retail media capabilities and offer more relevant sponsored product ads.

Pentaleap’s modular retail media platform offers a robust solution for RMNs and advertisers, driving efficiency and revenue growth while maintaining ad relevancy. With strategic partnerships and a focus on global expansion, Pentaleap is set to transform the retail media landscape and provide enhanced value to its clients.