Peekage, a leading consumer insights platform co-founded by Milad Zabihi and Sina Roshan, has launched Agentic Insight AI, an Autonomous Research AI assistant designed to simplify consumer research. This advanced AI assistant, currently in beta, functions as a fully automated research team, handling everything from study design to data analysis, making insights accessible and cost-effective for businesses of all sizes.

• Automated Insights with Specialized AI Agents:

  • Comprehensive Research Team: Agentic Insight AI comprises specialized AI agents, each replicating a key role within a traditional research team, such as research design, recruitment, data analysis, auditing, and expert insight extraction.
  • Streamlined Research Process: The research design agent tailors studies to specific business goals, the recruitment agent identifies ideal participants, and the data analysis agent organizes and cleans data, ensuring quality and accuracy.
  • Multimodal Data Translation: Using a multimodal AI translator, the platform seamlessly consolidates data from text, images, and videos, which the visualization agent transforms into clear, actionable charts and reports.
  • Strategic Insights: The insight agent provides recommendations that support data-driven, strategic decisions, making advanced analytics accessible to non-technical users.

• Enhanced Qualitative Research with Peekage’s Insight Engine:

  • Peekage's Insight Engine enhances qualitative research by analyzing text, images, and video to extract emotions, sentiments, and core themes.
  • By focusing on the most relevant consumer feedback, researchers can streamline their process and integrate critical insights directly into product development.

• Upcoming Digital Twin Technology for Advanced Research:

  • Peekage is developing Digital Twin technology, which will create virtual consumer models that simulate real behaviors, preferences, and decision-making processes in real-time.
  • Built from a dataset of 500,000 users, Digital Twins enable CPG brands to predict outcomes and refine strategies quickly, providing a faster, data-driven approach to product testing.

With Agentic Insight AI, Peekage is empowering businesses of all sizes to access comprehensive research capabilities, making consumer insights more accessible and actionable. By combining AI-powered agents with an Insight Engine and upcoming Digital Twin technology, Peekage offers companies a groundbreaking approach to consumer research that integrates seamlessly with product development cycles.