PAIR Empowers Brands to Vet and Evaluate Creator Pairings At Scale, Driving Greater ROI

Pearpop, a leading creator marketing company, has launched PAIR, an innovative AI-powered creator review platform designed to help brands discover and activate the perfect creators for their social media campaigns. With over 27 million paid social media creators in the U.S. alone, the demand for effective creator marketing solutions has never been higher.

Revolutionizing Creator Pairings
The PAIR platform aims to streamline the reviewing and vetting process of creators, moving beyond traditional methods that often rely on subjective evaluations. Pearpop’s solution adheres to rigorous brand safety standards while utilizing objective data to identify creators uniquely suited to each brand, maximizing the ROI of creator programs.

Brands can define their ideal creator partners based on various criteria, including follower count, engagement rate, age, location, content genre, tonality, and audience profile. PAIR leverages a proprietary blend of first-party and third-party data to systematically review and display ideal creator pairings, enabling brands to efficiently power large-scale creator campaigns and affiliate programs.

Enhanced Efficiency and Reliability
With PAIR, brands can rapidly vet and evaluate a larger number of creators than ever before, ensuring more accurate and reliable brand-perfect pairings. Following this initial vetting, Pearpop’s Creator Management team conducts detailed manual screenings to ensure all shortlisted creators meet high standards for production quality, brand safety, and tonality while excluding any potential category conflicts or problematic content.

Success Stories
Marie-Laure De Veyt, Microsoft’s Senior Influencer and Innovation Marketing Lead, praised Pearpop’s technology, noting that it has significantly impacted Microsoft’s marketing efforts. Earlier this year, Microsoft utilized Pearpop to analyze thousands of creators, resulting in a data-driven shortlist of 60 qualified creators. This led to the selection of 29 creators for a successful campaign promoting Microsoft 365 and Surface, generating 142 million impressions and over 1.4 million direct clicks at a highly efficient cost of $0.70 per click.

Industry Transformation
“PAIR represents a pivotal shift in how brands will approach creator marketing moving forward – this is our industry’s ‘Moneyball Moment,’” said Cole Mason, Pearpop Co-Founder and CEO. “PAIR offers a completely new level of data intelligence for the creator marketing space, providing marketers with unprecedented insight, control, and confidence for making brand-right creator pairings.”

Pearpop's Broader Offerings
In addition to PAIR, Pearpop provides several key offerings to enhance creator marketing:

• Affiliate Marketing Programs: The Pearpop Affiliate Portal enables brands to vet and manage creator affiliates at scale, integrating with major affiliate platforms like TikTok Seller Center.

• Integrated Paid Media: The “Boost Mode” feature allows brands to transform authentic creator content into high-performing paid ads effortlessly.

• Evergreen Creator Rosters: Brands can build and manage scalable rosters of creator talent for ongoing collaboration and community engagement.

• Social Media Management: Pearpop Social Studio partners with brands to accelerate organic social growth, leveraging the authentic power of creators.

Since its launch in October 2020, Pearpop has rapidly emerged as a leader in creator marketing solutions, growing over 500% since Spring 2023. With a diverse community of over 225,000 creators, Pearpop is committed to helping creators earn a living while unlocking the value of every social media user. The company has gained the trust of numerous blue-chip brands, including Microsoft, Amazon, Activision, and Netflix, and boasts notable celebrity investors such as Ashton Kutcher, Guy Oseary, and Mark Cuban.