PayPal Holdings, Inc. has announced significant leadership appointments aimed at driving the creation of a new advertising platform and strengthening the company's consumer value proposition. Mark Grether will join as SVP, General Manager of PayPal Ads, and John Anderson as SVP, General Manager of the Consumer Group. Both will report to Diego Scotti, EVP, General Manager of the Consumer Group and Global Marketing & Communications.

1. Advertising Platform Leadership:
• Mark Grether’s Appointment:
• Grether will join PayPal on May 28 to spearhead the development of PayPal’s new advertising business.
• His role involves building an advertising platform that leverages PayPal’s extensive consumer and merchant relationships.
• Vision for the Advertising Platform:
• The platform aims to enhance merchants’ sales effectiveness and enable consumers to discover products they love.
• It will feature a dynamic, personalized approach using customer insights to improve advertising spend performance.
• Grether’s Background:
• Previously led Uber Advertising to a $1 billion business.
• Held leadership roles at Amazon’s advertising business and Sizmek, and co-founded WPP’s Xaxis.
2. Consumer Business Leadership:
• John Anderson’s Appointment:
• Anderson will oversee PayPal’s consumer business, including global product strategy for PayPal and Venmo.
• Anderson’s Background:
• Former Head of Product and Payments at Plaid, driving significant growth.
• Held multiple roles at Meta, including Head of Product for Oculus and Head of Facebook Japan.
• Founded GroupCard, a social greeting and payments platform acquired by InComm.
• Vision for Consumer Business:
• Anderson aims to develop personalized consumer experiences that enhance the relevance of PayPal’s brands and fuel innovation.
3. Statements from Leadership:
• Diego Scotti on Grether’s Role:
• Emphasized the connection between commerce and advertising.
• Expressed confidence that Grether’s leadership will make PayPal’s advertising platform a crucial marketing channel for merchants.
• Diego Scotti on Anderson’s Role:
• Highlighted Anderson’s experience in creating groundbreaking consumer experiences.
• Believes Anderson will drive the innovation pipeline and strengthen consumer and merchant engagement with PayPal.

The appointment of Mark Grether and John Anderson signifies PayPal’s commitment to expanding its capabilities in advertising and consumer engagement. Grether’s extensive experience in advertising will help build a robust platform for merchants, while Anderson’s background in technology and payments will drive innovation and relevance for PayPal’s consumer products. These strategic leadership changes position PayPal to deliver enhanced value to both merchants and consumers, reinforcing its market leadership.