New Creator Calendar gives marketers a preview of creator’s upcoming life moments for early and exclusive partnership access.

#paid, a leading creator marketplace, has announced the release of its new Creator Calendar, allowing brands to preview upcoming creator life moments and lock in partnerships upfront, for more meaningful ways to collaborate. 

Traditionally, marketers have relied on Upfronts to preview broadcast content. However, in the world of creator marketing, there has never been a way to preview a creator's upcoming life moments at scale. The Creator Calendar empowers brands to align their tent-pole campaigns with relevant moments in real-time, fostering more authentic and impactful partnerships.

#paid regularly collects and aggregates proprietary insights from its large creator network, designed to provide brands and marketers with early access to upcoming key moments and events in a creator’s calendar. This exclusive access ensures that brands are first to connect with creators to build strategic campaigns before these moments happen, not after.

"We gather extensive life insights and frequently update the Creator Calendar. Our team is committed to maintaining up-to-date information by actively engaging with our trusted network of creators," stated Adam Rivietz, Chief Strategy Officer at #paid. "Our goal is to enable brands to be the first—or only—partner for creators during key moments, fostering long-term, impactful relationships."

Kira Kosarin, a multifaceted actor, recording artist, and content creator, emphasized the importance of advanced planning for creators and brands alike. "As a creator, my schedule evolves rapidly, and having the ability to align with brands in advance ensures that partnerships are authentic and resonate with my audience," said Kosarin. "By integrating brand partnerships seamlessly into my life moments, we create content that feels genuine and drives meaningful engagement."

Brand partnerships during these key moments are limited, and the Creator Calendar gives brands a chance to get ahead and secure collaborations for creator life events. By strategically planning for these moments, brands can more naturally integrate creator partnerships into their annual and quarterly campaign plans.