PadSquad, a leading provider of high-impact digital ad experiences, has announced the appointment of Matt Fusco as Senior Vice President of Operations. Fusco, an ad tech veteran with over two decades of experience, will oversee the company’s newly formed Operations Group, which aims to streamline and integrate PadSquad’s sales, creative, and technology efforts to support client initiatives.

Expanding PadSquad's Leadership Team

Growth and Strategic Expansion
PadSquad has been in rapid growth mode, increasing its headcount by 35% in 2024. Fusco’s appointment is a critical part of the company’s strategic focus on scaling operations to keep up with its expanding client base and accelerating innovation. The new Operations Group will serve as the organizational spine, ensuring seamless integration across departments to enhance the customer experience and campaign management efficiency.

Matt Fusco’s Expertise and Vision
Fusco brings extensive experience in scaling operations and driving market expansion in the ad tech space. As co-founder of Barometric, a pioneering measurement solution, he successfully guided the company through its acquisition by Claritas in 2018. More recently, he led the U.S. launch of Gimmefy, a generative AI-powered marketing platform.

Fusco’s Role at PadSquad
“Matt’s background in pioneering new technologies and scaling operations in the ad tech space makes him the perfect fit for this role,” said Dan Meehan, CEO and Founder of PadSquad. “His leadership will be crucial as we continue integrating Generative AI into our operations and drive growth in the next phase of our business.”

The Vision for the Operations Group

Driving Innovation and Efficiency
Under Fusco’s leadership, the new Operations Group will collaborate with PadSquad’s Sales & Marketing and Creative & Technology teams. This integration will allow for more targeted go-to-market strategies, improved customer satisfaction, and greater operational efficiency across campaigns. Fusco’s expertise will help ensure PadSquad continues to deliver exceptional value and innovative digital ad experiences while maintaining industry leadership.

Looking Ahead

PadSquad’s ability to scale and deliver unparalleled digital advertising experiences will be greatly enhanced by the formation of this new Operations Group. The addition of Matt Fusco to the leadership team is an important step in supporting the company's ambitious goals and driving continued growth across all areas of the business.