PadSquad, a leader in high-impact digital ad experiences, has formed a groundbreaking partnership with Resonate, a top provider of AI-driven consumer intelligence. This collaboration blends PadSquad’s creative expertise with Resonate’s privacy-safe, AI-powered consumer insights, enabling advertisers to deliver personalized ad experiences with improved audience targeting.

• Creative Meets Data
  PadSquad will harness Resonate’s AI-driven consumer intelligence, powered by the largest independent U.S. consumer research study. This data includes over 250 million American consumers and 15,000 attributes, allowing PadSquad to craft more personal and emotionally resonant creative strategies for its clients.

• Enhanced Audience Targeting
  Resonate’s rAI engine and Ignite platform offer advertisers a deep understanding of consumer behaviors and preferences, helping them bridge the gap between 1:1 targeting and scalable reach. This is essential as the industry shifts away from third-party cookies.

• Privacy and Compliance
  Resonate’s opt-in, privacy-safe consumer data ensures that PadSquad’s creative process not only remains compliant with evolving regulations but also delivers powerful, personalized brand stories that connect emotionally with audiences.

• Future-Proofing Digital Campaigns
  As 20-30% of web traffic already operates in cookieless environments, this partnership helps advertisers future-proof their identity and activate campaigns with precision, maintaining the effectiveness of their targeting strategies even as data standards change.

• Strategic Benefits for Advertisers
  PadSquad clients will benefit from enhanced data onboarding and first-party data optimization, ensuring campaigns stay relevant and impactful while adhering to data privacy standards. This combination of creative and consumer insights allows for innovative, scalable ad experiences.

The partnership between PadSquad and Resonate offers advertisers the ability to combine high-quality creative content with cutting-edge consumer data. By leveraging AI-driven insights, advertisers can maintain effective audience targeting and deliver personalized, engaging ad experiences, all while complying with data privacy standards.