The inaugural Cloudinary Global Video Survey sheds light on the challenges brands face in scaling their video usage and maximizing customer engagement opportunities. Despite the growing reliance on video for various marketing objectives, many struggle to meet the demands of today's audiences due to post-production complexities.

1. Challenges in Scaling Video Usage:
The survey reveals that brands encounter difficulties in delivering video content at the scale required by modern audiences. While video usage continues to increase for building trust, boosting market awareness, and driving purchases, brands face significant hurdles in creating video variants for diverse channels and devices.

2. Impact of Ease on Future Video Expansion:
 Ease of video publishing significantly influences future video expansion plans. Brands that can publish videos in less than an hour are more likely to expand their video usage in the future compared to those facing longer publishing times, highlighting the importance of streamlined post-production processes.

3. Harnessing User-Generated Content (UGC):
 A significant majority of brands utilize user-generated content (UGC) to enhance audience engagement, deliver authentic experiences, and improve SEO performance. This underscores the importance of integrating UGC into video strategies to drive meaningful interactions with audiences.

4. Addressing Collaboration Challenges in Post-Production:
Collaboration between creative and development teams poses challenges in the video post-production process. Managing requests and feedback, lack of technical knowledge, and visibility into developer timelines emerge as key obstacles, emphasizing the need for improved teamwork and communication.

5. Transitioning to Specialized Video Management Tools:
As brands evolve online, there's a growing need for specialized video management tools that offer greater control and customization options. While generalist platforms like YouTube and Vimeo remain popular, brands recognize the value of adopting specialized tools to optimize video formats, ensure brand alignment, and enhance content moderation and security.

6. The Role of Automation in Video Management:
Intelligent automation plays a pivotal role in alleviating manual workflows and accelerating video delivery across digital channels. By harnessing AI-powered tools for tagging, editing, and optimizing videos, brands can enhance efficiency and empower creative and development teams to focus on strategic initiatives.

The Cloudinary Global Video Survey underscores the importance of overcoming post-production challenges to maximize the impact of video marketing efforts. As brands strive to expand their video usage across digital channels, leveraging specialized tools and automation technologies becomes essential for streamlining workflows, enhancing collaboration, and delivering engaging video experiences to audiences worldwide.