New Solution Delivers Greater Engagement for Publishers and Opportunity for Brands to Drive More Attention

Outbrain, a leading technology platform for driving business results across the open internet, has announced the beta launch of Moments by Outbrain. This innovative platform introduces full-screen vertical video browsing, allowing users to engage with content in a more immersive way. Moments transforms static articles into dynamic vertical video feeds, offering swipeable navigation within trusted and professional environments.

Bridging the Gap Between Platforms
As audiences increasingly gravitate toward walled gardens and social platforms, Moments presents a solution that brings algorithm-powered, visual exploration to the open internet. This product empowers traditional publishers and media owners to deliver an engaging video experience directly to quality publishers such as Fortune and Axel Springer. Moments allows users to watch, read, and explore professionally-produced editorial content like never before, enriching their online experience.

CEO Insights
“Moments is a truly exciting innovation that will enable advertisers and publishers to reimagine the way they interact with audiences on the open internet,” said David Kostman, CEO of Outbrain. “More than just a video experience, Moments bridges the trusted content consumers love with the brands they trust, creating a dynamic, immersive journey that turns casual viewers into loyal audiences.”

User Engagement and Performance Metrics
A recent 2024 study by MediaScience indicates strong user engagement with Moments. Key findings include:

• Vertical video ads delivered within Moments were rated similarly to social formats in terms of quality and engagement.
• Users consumed an average of 3.2 videos per session, with 40% watching between three and ten videos.

Publisher Feedback
Robert Blanck, General Manager for Advertising & E-Commerce at Axel Springer, expressed excitement about collaborating with Outbrain. “With Moments, we offer our users a digital experience that significantly improves the presentation of our mobile content and meets modern expectations for interactive content,” he stated. “It promotes user interaction in a natural way and helps us better monetize our content.”

Research Highlights
Moments not only enhances user experience but also offers advertisers a way to diversify their media mix beyond social networks. Key statistics from the MediaScience study include:

• Users spent an average of 14.6 seconds engaging with Moments experiences, compared to 3.4 seconds on high-impact display ads.
• 56% higher brand recall and 47% higher brand recognition compared to digital ads.

New Opportunities for Advertisers
Moments is set to provide advertisers with new avenues for revenue growth, enabling vertical video campaigns across Outbrain's extensive publisher platform. The low ad density ensures a premium user experience while facilitating innovative audience engagement strategies.

Current Status and Future Outlook
Currently in beta testing with select partners across the USA, Germany, the UK, Italy, France, and Spain, Moments is expected to launch globally in 2025.

Forward-Looking Statements
This press release contains forward-looking statements involving risks and uncertainties regarding Outbrain's future performance. The company urges readers not to rely solely on these statements as indicators of future results.