Outbrain is thrilled to announce a landmark moment in our history: we have entered into a definitive agreement to merge with Teads, the global leader in omnichannel video advertising. This merger marks a significant milestone in Outbrain's journey and promises to unlock new opportunities for our combined organization.

1. Merger Announcement:

• Objective: Merge Outbrain’s performance platform with Teads' omnichannel video and branding capabilities.
• Impact: Create a powerful entity that leverages both companies' strengths to drive innovation and industry transformation.

2. Strategic Benefits of the Merger:

• Expansive Reach: Combine to create one of the largest supply paths, reaching over 2 billion consumers across the open internet and Connected TV (CTV).
• Complementary Expertise: Integrate Teads' video and branding capabilities with Outbrain’s performance solutions.
• Enhanced Data Capabilities: Utilize an extensive suite of data and prediction tools from contextual, publisher environment, and advertiser performance signals.
• Innovative Ad Experiences: Develop unique ad formats and experiences, including full-page takeovers and story sequencing across digital and CTV platforms.

3. Integration and Future Outlook:

• Team Integration: Merge Outbrain and Teads’ talented teams to build a world-class company, leveraging previous successful integrations like Zemanta, AdNgin, Ligatus, and Video Intelligence.
• Client Commitment: Continue to provide the product solutions, service, and value clients have come to expect from Outbrain during the transition.

4. Leadership and Vision:

• Leadership Quotes:
  • CEO Statement: Expresses excitement about the merger's potential to transform digital advertising and create new opportunities.
  • Acknowledgment: Thanks the Outbrain team for their dedication and looks forward to the next chapter in the company’s evolution.

The merger between Outbrain and Teads represents a transformative shift in digital advertising, combining top-tier performance and video platforms to deliver unparalleled reach and innovative ad experiences. As we move forward, our focus remains on delivering exceptional value to our clients and partners while preparing for an exciting new phase of growth.