OSG, a long-time leader in Customer Communications Management (CCM), is giving customer engagement a serious upgrade. At its Q4 Client Elevate event, the company unveiled two major innovations—both designed to bring personalization, precision, and digital transformation to the forefront of customer communications.

The headline act: JourneyConnect Acquire™, OSG’s next-generation, performance-based direct mail platform. It’s not your average print campaign—this system fuses data intelligence with physical and digital targeting, enabling marketers to deliver personalized acquisition campaigns that actually convert. In a world where inboxes are saturated and cookies are crumbling, smart direct mail is getting its comeback moment.

Alongside that, OSG introduced the JourneyConnect Digital Adoption Practice, a three-tier service framework designed to help enterprises transition from paper-heavy workflows to fully digital engagement ecosystems. The framework spans from Insight, a diagnostic assessment, to Blueprint, which introduces automated one-click consent journeys, and finally to Transformation, a full-service consulting and benchmarking solution.

“Today’s announcement reinforces our commitment to helping clients meet customers wherever they are,” said Dean Cherry, CEO at OSG. “Whether through performance-based marketing campaigns or digital engagement tools, we’re delivering structure and scalability to modern communication.”

The move comes as industries—from finance to utilities—push to balance efficiency with personalization. Digital adoption remains a sticking point: even with sophisticated tech, companies often struggle to motivate users to go paperless. OSG’s new framework aims to close that gap, offering both strategy and execution under one roof.

Gary Gregg, Chief Product Officer at OSG, summed it up: “Digital adoption isn’t just about tech—it’s about structure, behavior, and communication excellence.”

With these launches, OSG positions itself squarely at the crossroads of data-driven marketing and digital transformation, blending automation with human-centric strategy. Expect competitors in the CCM and martech spaces—think Quadient, Smart Communications, and OpenText—to be watching closely.

Get in touch with our MarTech Experts.