Orium, a leading composable commerce specialist in North America, has acquired Mexico-based e-commerce agency Gluo.

The acquisition aims to enhance Orium’s services in the fast-growing U.S. market and support expansion into the Latin American market.

1. Acquisition Overview

• Orium and Gluo have been partners for the past two years.
• Gluo specializes in developing digital products and experiences for retail, hospitality, and telecommunications sectors.
• The acquisition strengthens Orium’s team with Gluo’s expertise in composable commerce technologies.

2. Market Context and Growth

• The transition to headless and composable technologies is accelerating in the Americas.
• The U.S. is the fastest-growing market for these technologies, according to the MACH Global Research Report 2024.
• Mexico's e-commerce market, the second largest in Latin America, was valued at over $48 billion in 2021.
• Online retail now makes up 15% of the total retail market in Latin America, a significant increase from pre-pandemic levels.

3. Strategic Vision and Integration

• Both companies share a vision centered on efficiency and scalability through composable technologies.
• The combined entity will continue to deliver top-tier services, leveraging partnerships with leading technology vendors such as BigCommerce, commercetools, Contentful, Contentstack, and Fluent Commerce.
• Joint projects with notable brands like Harry Rosen, DXL, FilterEasy, and iFit demonstrate their effective collaboration.

4. Statements from Leadership

• Jason Cottrell, CEO of Orium: Highlights the expanded service capabilities and new opportunities from the acquisition.
• Blaine Trainor, VP Global Partnerships and Alliances at commercetools: Emphasizes Orium’s expertise and strategic move in acquiring Gluo to meet evolving market needs.
• Jaime De la Fuente Valles, CEO of Gluo: Expresses excitement about the prospects of delivering unparalleled value through the combined strengths of Orium and Gluo.

5. Enhanced Service Capabilities

• The acquisition enables Orium to offer comprehensive services in composable commerce.
• Gluo's expertise in e-commerce applications integrates strategy, creativity, design, and technology.
• Moving forward, Gluo will be known as Gluo, an Orium company, continuing its industry-leading work with a broad network of composable partners.
• The acquisition of Gluo by Orium signifies a strategic expansion to meet the growing demand for composable commerce solutions.
• This combined entity is poised to deliver exceptional value to clients in North America and Latin America, reinforcing their leadership in the e-commerce sector.