In the crowded landscape of global digital marketing, one Tokyo-based agency is making a calculated leap. Orinas Global has launched a new version of its Social Media Marketing (SMM) services, purpose-built for brands seeking to grow both within Japan and abroad. The enhanced offering includes end-to-end campaign execution, multilingual support, and uniquely Japanese-market features that global brands often miss.

Orinas Global, known for its creative agility and cross-cultural fluency, is positioning this launch as a strategic solution for companies facing increasingly fragmented consumer behavior and tightening ad spend ROI expectations.

What’s New — and Why It Matters

This isn’t a repackaged service. The upgraded SMM suite offers fully integrated support across:

• Strategy Planning & Execution: From content calendars to campaign launch, Orinas handles it all.

• Multichannel Social Management: Facebook, TikTok, LINE Official, Instagram, YouTube, X (formerly Twitter)—they’re all covered.

• Localized Content Creation: Campaigns are tailored to resonate across cultures, with support in Japanese, English, Thai, and more.

For global brands trying to navigate Japan’s unique media ecosystem—or Japanese companies eyeing international growth—Orinas brings both market insight and creative infrastructure.

Influencer Marketing with Global-Local Reach

Orinas operates a network of 20,000+ creators worldwide, with a heavy emphasis on Japan-based influencers, giving it a leg up in authenticity and cultural alignment. From outreach and contracting to post-campaign analytics, the agency offers full-funnel influencer support.

This is particularly relevant for companies targeting niche segments or regional fanbases in Japan, where influencer trust often drives conversion far more than display ads.

Monetizing Creators: YouTube Shorts and P2C

In a nod to the booming creator economy, Orinas also supports:

• BGM Monetization for YouTube Shorts: Through copyright-cleared music licensing, creators can earn via Shorts views—an increasingly popular revenue stream in Asia.

• Producer-to-Consumer (P2C) Brand Launches: Creators can develop and launch their own product lines—be it cosmetics, apparel, or lifestyle goods—by partnering with vetted Japanese manufacturers. Orinas manages sourcing, design, production, and logistics.

This dual-track approach to monetization makes the agency not just a service provider, but a business enabler for the growing class of global creators.

Not Just Digital—Full-Funnel Brand Building

Beyond screens and streams, Orinas offers offline support too: event production, venue sourcing, and product launch activations in Japan. This hybrid offering blends online engagement with real-world experiences—a model that aligns well with the post-pandemic consumer's craving for physical connection.

Flexible, Scalable, Borderless

Startups with niche audiences. Global enterprises looking to localize in Japan. Influencers aiming to build a brand. Orinas has modular, scalable pricing designed to serve all of them.

Its value proposition? A rare combination of cultural fluency, in-house creative production, platform strategy, and deep operational capability in Japan, one of the world’s most complex consumer markets.

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