artificial intelligence analytics
Published on : Aug 6, 2025
Orbit Analytics Rolls Out AirQuery Augmatica, Pushing AI BI Beyond Dashboards
Orbit Analytics, known for its AI-powered business intelligence tools tailored to ERP environments, is upping the ante on self-service analytics. The company has unveiled AirQuery Augmatica, a suite of embedded AI capabilities designed to let enterprise users access operational data insights—without leaning on dashboards or technical support.
If Orbit's goal is to make querying data feel more like asking a colleague and less like coding SQL, AirQuery Augmatica is a decisive move in that direction.
Unlike traditional BI tools that rely on pre-built dashboards or complex data reports, AirQuery Augmatica lets users pose natural-language questions—think: “What’s the current order fulfillment rate?”—and get instant, context-aware responses. The system applies semantic understanding, permission-aware logic, and NLP (natural language processing) to interpret intent and serve up answers that are both relevant and secure.
CEO and Cofounder Rupesh Sharma sums up the value proposition:
“Enterprise users often wait too long for insights or must rely on IT to generate reports. AirQuery Augmatica flips that paradigm—it puts powerful data capabilities directly into business users’ hands.”
In short: this is business intelligence minus the bottlenecks.
AirQuery Augmatica introduces two core tools already available within the Orbit platform:
Quicklets: These are embedded, in-context queries that serve up common answers—like payment history, order status, or delivery schedules—without switching tabs or pinging finance.
Discovery: Users can type open-ended business questions and get immediate answers from real-time ERP data. This isn’t a chatbot gimmick; it’s an NLP-powered search layer that understands enterprise logic and speaks business fluently.
The tools operate inside the existing Orbit environment and are deeply integrated with Microsoft Azure AI Services, maintaining robust security protocols, including role-based access controls.
Orbit’s launch aligns with a broader trend in MarTech and enterprise tech: the push toward AI democratization. As more business platforms race to embed generative AI, the challenge has become less about novelty and more about practical implementation—a gap Orbit aims to close.
Unlike some flashier AI launches, AirQuery Augmatica leans into operational utility. It’s about replacing friction-filled workflows with frictionless insight delivery. Whether you're managing a supply chain or answering a customer’s billing question, the goal is the same: faster answers, fewer dependencies.
“This isn’t about replacing BI teams—it’s about removing the wait time,” Sharma said. “We're helping global teams become more productive and more confident in their data.”
And while Orbit isn’t the only player building AI into business workflows, its focus on ERP-native environments and seamless integration with Microsoft tools makes it a compelling choice for enterprises already invested in these ecosystems.
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