Orange Logic has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Digital Asset Management (DAM), a distinction that highlights its innovation, scalability, and deep commitment to enterprise content orchestration. The report evaluates vendors based on Completeness of Vision and Ability to Execute, placing Orange Logic among the top performers in the global DAM landscape.

Redefining Digital Asset Management

Orange Logic’s recognition reflects its ongoing mission to simplify complex content operations for enterprises worldwide. The company’s unified platform does more than store digital assets—it connects global teams, automates content workflows, and streamlines creative production from ideation to distribution.

“We feel that being recognized as a Leader in the Gartner Magic Quadrant is a proud moment for Orange Logic—and equally for the customers we serve,” said Brian McLaughlin, CEO of Orange Logic. “Their confidence and partnership continue to inspire us to innovate, push boundaries, and redefine what a DAM and Content Orchestration Platform can achieve.”

A Platform Built for Scale and Speed

Orange Logic’s platform stands out for its end-to-end approach. It combines Digital Asset Management (DAM), Media Asset Management (MAM), Digital Rights Management (DRM), preservation, and project management in a single, configurable solution.

Key features driving its leadership include:

• Collaboration at Scale: Real-time mark-ups, approval workflows, and deep integrations with Adobe Creative Cloud.

• Intelligent Automation: AI-powered metadata, natural language search, and agentic workflows that eliminate repetitive tasks.

• Video-Ready Functionality: Frame-level search, native transcoding, and speech-to-text for managing large video libraries.

• Built-In Compliance: Granular DRM capabilities supported by SOC 2 and ISO 27001 certifications.

Driving Innovation with AI and Agentic Workflows

Orange Logic’s latest innovations—AgentHub, a visual workflow design tool, and AI-driven conversational search—demonstrate its vision for intelligent content operations. The company is also developing DNA mapping, a new initiative that trains AI agents on brand and user behavior data to enhance decision-making and creative efficiency.

These capabilities represent a clear move toward agentic automation—AI systems capable of understanding context, learning workflows, and dynamically assisting creative teams. For enterprises managing thousands of digital assets daily, such tools offer a significant productivity leap.

Momentum Across Industries

With a growing global footprint across North America and EMEA, Orange Logic supports large enterprises in media and entertainment, retail, CPG, and financial services. Its DAM platform powers content orchestration for organizations that demand both speed and security in an era of escalating content complexity.

Orange Logic’s momentum reinforces a broader industry trend: as enterprises adopt AI-driven workflows, traditional DAM systems must evolve into content intelligence platforms that unify creativity, compliance, and collaboration.

The company’s continued innovation, customer focus, and AI-forward roadmap signal why Gartner positioned it as a leader—and why it’s increasingly becoming the platform of choice for enterprises seeking smarter, faster, and compliant content operations.

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