Report Delivers a Dozen Recommendations for Sportsbook Operators to Enhance Engagement and Optimize the NFL Season

Optimove Insights has unveiled its 2024-2025 Consumer Report on NFL Wagering Intentions, providing a detailed analysis of NFL bettors' motivations, preferences, and behaviors. The report highlights key trends in betting patterns and offers actionable recommendations for sportsbook operators to enhance engagement and optimize player lifetime value.

• Key Findings

  • Rise in Live Betting:

    • 85% of respondents plan to engage in live betting during NFL games, marking a 39% increase from 2023.
    • Recommendation: Enhance in-play betting options to keep bettors engaged and increase opportunities for additional wagers.
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  • Increased Betting Frequency:

    • 71% of bettors placed wagers on one or more NFL games per week last season, up from 63% in 2023.
    • 43% wagered several times per week, compared to 37% the previous year.

  • Betting Preferences:

    • 68% prefer point spread bets.
    • 62% choose over/under and moneyline bets.

  • Sources and Influences:

    • 76% of bettors use sportsbooks or web apps to determine their bets.
    • Social media and betting tipsters also influence betting decisions.

  • Responsible Gambling:

    • 97% are aware of responsible gambling resources.
    • 67% actively use them, although 66% admitted to wagering more than they could afford or wanted to lose, up from 45% in 2023.

• Strategic Recommendations for Sportsbook Operators

  • Leverage Live Betting Opportunities:

    • Enhance in-play betting options and provide real-time data to boost engagement.

  • Optimize Generosity Programs:

    • Develop comprehensive programs to attract and retain valuable players, while managing bonus abusers effectively.

  • Focus on Personalization:

    • Utilize player data to offer personalized experiences and relevant promotions to drive higher engagement and conversion rates.

Quote from Expert
Jonathan Collins, Strategic Consultant and Team Lead at Optimove, states, "As we approach the 2024 NFL season, live betting is expected to be major, with over 80% of bettors planning to place wagers during games. It means that the kickoff of any game is primetime for operators to drive incremental bets." He further notes the challenge of engaging casual bettors, who are more active during high-profile games like the Super Bowl and playoffs. Delivering personalized offers and enhancing the user experience during prime-time games can tap into this growing market and drive significant growth.

The Optimove report reveals a maturing betting market with more engaged and informed bettors. The growth in live betting and multi-platform usage presents both opportunities and challenges for sportsbook operators. By leveraging real-time data, enhancing generosity programs, and focusing on personalization, operators can optimize engagement and drive substantial growth in the upcoming NFL season.