Enhancements such as streamlined data accessibility for business-critical use cases to Data Studio will empower marketers to view, edit, and manage data elements

Optimove, the pioneering Customer-Led Marketing Platform, has announced significant upgrades to its Data Studio functionality, set to debut at the Snowflake Data Cloud Summit 2024 in San Francisco. These enhancements promise to revolutionize how marketers interact with and leverage data across the platform.

1. Calculated Data Elements Creation:

   • Marketers can now effortlessly create calculated data elements without any coding requirements.
   • These elements are instrumental for audience segmentation and personalized cross-channel campaigns.

2. Self-Service Data Ingestion and Mapping:

   • Optimove introduces self-service capabilities for data ingestion and mapping.
   • Businesses can seamlessly integrate new data sources to accommodate evolving needs and use cases.

3. Snowflake Data Sharing Integration:

   • Optimove now integrates Snowflake Data Sharing for streamlined accessibility to critical data.
   • This feature enhances collaboration and facilitates data-driven decision-making beyond the Optimove platform.

Erik Holt, VP of Channels at Optimove, underscores the significance of these enhancements, emphasizing the seamless integration between Optimove's Customer-Led Marketing Platform and Snowflake. This partnership empowers marketers with unparalleled data access and activation capabilities, facilitating the creation of personalized, AI-driven marketing strategies that resonate with customers across channels.