Optimove Insights, the research arm of Optimove, has released an in-depth report analyzing over two million e-commerce transactions from the 2023 holiday shopping season. The findings highlight how Black Friday and Cyber Monday outperformed non-holiday periods in key metrics, providing valuable insights for brands to refine their holiday marketing strategies.

Key Findings from the Report

Black Friday Performance Compared to Non-Holiday Periods

• 264% increase in daily customers.
• 370% rise in new customer acquisitions.
• 368% growth in total order amounts.
• 280% surge in daily orders.

Cyber Monday Performance Compared to Non-Holiday Periods

• 196% increase in daily customers.
• 240% rise in new customer acquisitions.
• 262% growth in total order amounts.
• 197% surge in daily orders.

Consumer Behavior Insights

• The report breaks down consumer spending patterns across three key segments:
  1. New Customers: A critical focus for brands during holiday periods.
  2. Existing Customers: Loyal buyers who contribute consistently to revenue.
  3. VIP Customers: High-value customers with significant lifetime value.

Maximizing Holiday Sales Through Position-less Marketing
To capitalize on peak shopping periods like Black Friday and Cyber Monday, Optimove recommends adopting Position-less Marketing, a strategy that empowers marketing teams with advanced tools and capabilities:

1. Data Power

   • Instantly identify customer segments for targeted and hyper-personalized campaigns without requiring data experts.

2. Creative Power

   • Enable rapid creation of messaging assets for any channel without waiting for input from design or copy teams.

3. Optimization Power

   • Automate campaign performance with AI-driven journey orchestration and real-time “A/B/n testing.”

Real-Time AI Journey Orchestration
Position-less Marketing ensures that customer interactions are timely and relevant, improving engagement and increasing customer lifetime value through hyper-personalization.

Optimove’s findings reinforce the value of leveraging data-driven strategies during high-traffic shopping periods. As Optimove CEO Pini Yakuel noted, “With precise segmentation and personalized offers, brands can achieve significant gains in customer acquisition, loyalty, and lifetime value.”