When one of the world’s largest aircraft engine makers decides to overhaul its digital front door, the industry takes notice. CFM International has just launched its redesigned website on the SaaS version of Optimizely’s Content Management System (CMS)—a first for the EMEA region. The move signals not just a web refresh but a deeper embrace of cloud-first, marketer-friendly digital experience platforms.

Delivered in partnership with digital product agency Candyspace (an Optimizely Gold Partner), the project positions CFM as an early adopter in aerospace manufacturing’s ongoing digital transformation. The upgrade replaces legacy systems that were creaking under modern demands, offering faster performance, more flexibility, and a workflow that marketers can actually enjoy using.

Why It Matters

Optimizely has long pitched itself as a digital experience powerhouse, but until now, its SaaS CMS hadn’t broken ground in EMEA. With CFM as the launchpad, the company gains a marquee customer that can put its scalability and speed to the test. Aerospace firms aren’t exactly known for nimble digital operations—so CFM’s move could nudge others in the sector toward cloud-first platforms.

Features at a Glance

• Headless but human-friendly: Powered by Optimizely’s CMS and hosted on Vercel, the site delivers near-instant load times and modern, modular experiences. Unlike many headless CMS tools, this one doubles down on marketer usability with a Visual Builder and live previews.

• Marketer-first editing: No more queuing up developers for every text tweak. CFM’s marketing team can now publish updates on the fly, shaving days off content cycles.

• Built to scale securely: Optimizely Graph enables fast omnichannel content delivery while the SaaS model handles automatic scaling and security updates—meaning developers can stop babysitting servers.

The new site isn’t just a backend upgrade. Visitors—over 250,000 annually—will see richer content, smoother navigation, and handy features like event booking and integrated news feeds. For CFM, that means a better way to connect with partners, clients, and stakeholders.

The Bigger Picture

Optimizely is betting its SaaS CMS can differentiate itself from crowded rivals like Contentful or Adobe Experience Manager by striking a balance between developer freedom and marketer autonomy. By securing CFM as its first SaaS CMS customer in EMEA, the company is planting a flag in an enterprise-heavy region where digital transformation has often lagged.

Tom Thorne, CEO of Candyspace, called the rollout a “major milestone” for Optimizely in Europe, while Optimizely VP of Product Nazanin Ramezani emphasized its marketer-first approach: “This platform gives marketers the freedom to move fast with tools like Visual Builder and AI-assisted workflows, without compromising enterprise scale.”

For the aerospace sector, the message is clear: speed isn’t just for jet engines anymore—it’s for websites too.

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