Optimizely Personalization combines precision-targeting tools, testing capabilities, and powerful analytics to make curating 1:1 digital experiences more seamless and effective

Optimizely, a leading digital experience platform (DXP) provider, has launched its new personalization toolset at Opticon London, designed to address the increasing demand for sophisticated digital personalization. Building on its robust DXP capabilities, Optimizely Personalization offers marketers tools like collaboration features, contextual bandits, and edge delivery to create and optimize personalized customer experiences with ease.

• Optimizely Personalization: Empowering Marketers

  • Launched at Opticon London, Optimizely Personalization is crafted to help marketers deliver highly tailored, performance-driven digital experiences.
  • This follows the successful release of CMS 13, marking another milestone in advancing Optimizely's offerings.

• Key Features to Boost Engagement:

  • Collaboration: Designed to handle large-scale personalization projects, it seamlessly integrates testing and experimentation management across teams.
  • Contextual Bandits: Machine learning algorithms power 1:1 personalization by dynamically optimizing each user visit based on their attributes, driving better engagement and conversions.
  • Edge Delivery: This visual editor tool delivers faster page loads and flicker-free content, enhancing both SEO and user experience while improving conversion rates.

• Addressing the Market Gap in Real-Time Personalization:

  • With only 9% of organizations implementing real-time personalization, marketers face challenges due to complex tech stacks, fragmented workflows, and inadequate data.
  • Optimizely Personalization bridges this gap by simplifying the process and empowering teams to craft tailored customer experiences at scale.

• Personalization as a Competitive Advantage:

  • The new tools help marketing teams target, test, and convert with precision, directly addressing the critical need for advanced personalization solutions.
  • An Optimizely study reveals that 86% of executives believe their current personalization capabilities fall short of their marketing demands.

Optimizely’s launch of its personalization solution marks a pivotal moment for digital marketers, offering them the tools to meet customer expectations for real-time, tailored experiences. With features like collaboration, contextual bandits, and edge delivery, Optimizely empowers marketers to boost conversions, engagement, and SEO performance, positioning them ahead in the competitive martech landscape.