Optable and Raptive join forces in a strategic partnership to revolutionize digital advertising amidst evolving privacy regulations and industry shifts. This collaboration empowers publishers with comprehensive identity management and data collaboration capabilities, ensuring sustainable revenue growth and user privacy protection.

1. Addressing Privacy Challenges in Advertising:

   • Amidst emerging privacy regulations and the deprecation of third-party cookies, publishers seek innovative solutions to safeguard revenue streams and maintain addressable footprints.
   • Optable and Raptive's partnership signifies a major step towards empowering publishers with identity management and data collaboration solutions to navigate privacy challenges effectively.

2. Empowering Publishers with Innovative Solutions:

   • Optable's dedication to empowering media companies aligns with the industry's need for innovative solutions to deliver advertisements safely amidst changing web identity landscapes.
   • Raptive, known for pioneering cookieless advertising solutions, continues its commitment to privacy-centric advertising with the comprehensive data collaboration solution offered through this partnership.

3. Privacy-Centric Advertising Solutions:

   • The partnership enables publishers to harness, enrich, and activate audience data safely, ensuring revenue growth without compromising user privacy.
   • Raptive's data collaboration solution allows marketers to leverage first-party data effectively, reaching audiences across millions of monthly users while safeguarding user privacy.

4. Navigating the Future of Digital Publishing:

   • Optable and Raptive's partnership exemplifies the industry's collective effort to embrace privacy-centric advertising solutions and support effective audience engagement in a complex digital ecosystem.
   • As media companies navigate new challenges, partnerships like this pave the way for a future where privacy, profitability, and growth harmoniously coexist.

The partnership between Optable and Raptive marks a paradigm shift in digital advertising, offering publishers innovative solutions to address privacy challenges and drive sustainable revenue growth. By prioritizing user privacy and leveraging data collaboration capabilities, publishers can thrive in an evolving digital landscape while delivering impactful advertising experiences.