HUMAN’s best-in-class pre-bid detection and mitigation solution is now integrated into Opera Ads to protect CTV marketplace traffic and integrity

• HUMAN Security, Inc., a leader in cybersecurity, has announced a partnership with Opera Ads to enhance the security of Opera's Connected TV (CTV) traffic using HUMAN's pre-bid detection and mitigation solutions.
• This integration aims to protect Opera Ads’ extensive omni-channel marketplace, which connects with a global audience across e-commerce, gaming, and over 35 other verticals, ensuring the integrity and safety of its advertising inventory.

1. The Growing Importance of CTV Security

   • CTV offers a significant opportunity for brands to engage with 238.3 million U.S. consumers by 2025 through content and advertising.
   • Maintaining a healthy CTV ecosystem requires a secure advertising supply chain, where brands collaborate to quickly identify and eliminate fraud.

2. Opera Ads' Security Measures and Integration with HUMAN

   • Opera Ads manages an extensive omni-channel marketplace with a diverse inventory portfolio, supported by rigorous monitoring and verification processes.
   • With over 400 billion requests handled daily, Opera Ads relies on HUMAN’s pre-bid detection and mitigation services to safeguard users’ online experiences and uphold the integrity of the advertising ecosystem.

3. HUMAN’s Role in Preventing CTV Fraud

   • HUMAN provides advanced fraud analytics and pre-bid detection services tailored for the unique challenges of CTV, such as limited on-device measurement and server communication reliance.
   • HUMAN’s Ad Fraud Defense has been combating digital ad threats for over 12 years, offering accurate protection against sophisticated bot attacks and other digital fraud.
   • With a global reach examining over 20 trillion interactions per week, HUMAN leverages its extensive experience and industry relationships to prevent CTV-based fraud operations effectively.

4. Commitment to a Safer Advertising Environment

   • Rick Holtman, VP of Sales, Media Security at HUMAN, emphasizes HUMAN’s mission to make the internet safer and more trustworthy by protecting interactions within the advertising supply chain.
   • The partnership with Opera Ads aligns with HUMAN’s commitment to supporting brands in maintaining high-quality inventory free from malicious and invalid traffic.

• The collaboration between HUMAN Security and Opera Ads demonstrates a proactive approach to securing the CTV advertising space, addressing the increasing need for robust and scalable security solutions.
• By integrating HUMAN's advanced fraud prevention capabilities, Opera Ads is well-positioned to maintain a safe and reliable advertising ecosystem, fostering trust and protecting its vast global audience.