Opera Ads, the advertising platform by Opera (NASDAQ: OPRA), has earned the prestigious TAG Platinum status. This recognition by the Trustworthy Accountability Group (TAG) highlights Opera Ads' leadership in combating ad fraud, malware, and ensuring brand safety in the digital advertising ecosystem.

Key Highlights of the Achievement

• Exclusive Recognition:
  TAG Platinum status is held by only 34 organizations worldwide, showcasing Opera Ads' compliance with TAG's rigorous standards.

• Comprehensive Certification:

  • Opera Ads achieved this status by meeting stringent criteria across three certification areas:
    1. Certified Against Malware
    2. Brand Safety Certified
    3. Certified Against Fraud
  • Extensive third-party audits verified compliance.

• Core Offerings Certified:
  The certifications cover Opera Ads' primary solutions:

  • Opera DSP
  • Premium Placements
  • Opera Audience Solutions

Commitment to Safety and Transparency

• Proactive Malware Prevention:

  • Implemented best practices for malware detection in creative content.
  • Developed robust filtration and incident review systems to protect user data and devices.

• Industry Leadership:

  • Opera Ads exemplifies its dedication to securing the advertising ecosystem by fostering trust and transparency among clients and partners.

Statements from Leadership

• Marcio de Barros, VP of Adtech, Opera:
  “Achieving TAG Platinum status underscores our commitment to protecting partners and users, making Opera Ads a leader in secure supply-side platforms.”

• Mike Zaneis, CEO, TAG:
  “TAG Platinum status reflects Opera Ads’ excellence in fighting criminal activities and ensuring trust within the digital advertising space.”

Opera Ads' TAG Platinum status highlights its dedication to maintaining the highest industry standards for brand safety, fraud prevention, and malware protection. By partnering with global initiatives like TAG, Opera Ads continues to set benchmarks for a secure and trustworthy digital advertising environment.