OpenX advances its ongoing initiative to combine the benefits of linear plus the performance enhancements of CTV.

OpenX Technologies, Inc., a leading omnichannel supply-side platform, announced the international expansion of TV by OpenX to seven new markets: Australia, France, Germany, Italy, Japan, Spain, and the United Kingdom. Alongside this global expansion, OpenX is enhancing its US TV offering to deliver differentiated, data-driven curation to high-quality, biddable CTV.

Global Expansion

• New Markets: TV by OpenX now available in Australia, France, Germany, Italy, Japan, Spain, and the UK.
• Transparency and Quality: Exclusive broadcast-quality and direct inventory, excluding resellers, ad networks, and other non-premium sources.
• Buyer Benefits: Target viewers across CTV with direct, premium, and targetable inventory from global broadcasters and publishers.

Benefits of TV by OpenX

• Improved Transparency and Control: Direct-sourced inventory and log-level reporting provide complete visibility into impressions.
• Increased Monetization: Since its US launch, publishers have seen a 22% increase in monetized impressions, highlighting the demand for premium, biddable environments.

Enhancements in the US

• Focus on Data-Driven Curation: Combining future-proofed data-driven curation with high-quality, transparent CTV.
• Audience Targeting: Leverage OpenX’s supply-side graph to target audiences across direct CTV inventory.
• Data Partners: Access to 250+ data partners, including Captify, Samba TV, and TVision, for precise audience targeting via cross-platform identity graph.
• Political Advertising: Enable political advertisers to reach high-value audiences with ACR audiences from Samba TV.

Leadership Endorsements

• Matt Sattel's Statement: SVP of buyer development at OpenX, emphasizes the success and innovation brought by the global expansion and US enhancements.
• Doug Cuesta's Statement: Senior director at Captify, highlights the value of direct, transparent inventory and the unique ability to match IDs to CTV devices.

The international expansion and US enhancements of TV by OpenX mark a significant milestone in OpenX’s mission to deliver premium advertising experiences. By improving transparency, control, and data-driven targeting, OpenX continues to provide exceptional value to both buyers and publishers in the evolving CTV landscape.