OpenAsset, the leading digital asset management provider for the Architecture, Engineering, and Construction (AEC) industry, today announced the launch of the OpenAsset plugin for WordPress. This innovative plugin connects OpenAsset’s asset management capabilities with WordPress, empowering marketers to publish, update, and optimize web content without requiring technical support.

Key Features of the Plugin

1. Seamless Integration with WordPress

   • The plugin allows users to publish projects, staff bios, and visuals directly to their WordPress websites.
   • Marketers can manage web content without needing to write code, significantly reducing reliance on technical support.

2. Centralized Asset Management

   • OpenAsset serves as the single source of truth for all web content, project details, and employee assets.
   • Ensures consistency and reliability of content across the website.

3. Real-Time Updates

   • The plugin enables real-time publishing and updating of web assets with just a few clicks.
   • Eliminates manual updates and data discrepancies, ensuring brand consistency.

4. Enhanced Efficiency for Marketers

   • Provides a user-friendly interface for managing content directly from the plugin.
   • Simplifies website management, allowing marketers to keep sites fresh and engaging without the need for developers.

CEO Statement

"We're delighted to provide a deeply impactful improvement to our customers' website management with our new plugin for WordPress," said Jason Janicki, CEO at OpenAsset. "This marks a new milestone in our mission to streamline time-consuming tasks for AEC marketers and offer innovative solutions that help them drive more business for their firms."

Benefits for AEC Marketers

1. Streamlined Workflows

   • Manage all web content and assets from a single platform, reducing complexity and saving time.
   • Simplifies the process of showcasing projects and employee experience on company websites.

2. Increased Productivity

   • Marketers can focus on creating and managing content rather than dealing with technical issues.
   • The plugin reduces the need for external technical support, lowering costs and improving efficiency.

3. Enhanced User Experience

   • Ensures that website content is always up-to-date and visually appealing.
   • Helps maintain brand integrity and consistency across all digital touchpoints.

4. Improved Business Outcomes

   • By streamlining content management, the plugin helps AEC firms present their projects and expertise more effectively.
   • Contributes to driving more business and improving client engagement through better online presence.

The OpenAsset plugin for WordPress is a game-changer for AEC marketers, offering a seamless and efficient way to manage web content. By integrating best-in-class asset management with easy-to-use web development tools, OpenAsset continues to support marketers in driving business growth and maintaining a strong online presence.