Press releases are no longer one-and-done announcements—they’re becoming long-term digital assets. That’s the pitch from Online Marketing Standard (OMS), which today unveiled its new Optimized Press Release Services. The offering aims to help businesses get visibility not just on traditional wires and Google, but also on the fast-growing universe of AI-driven discovery platforms like ChatGPT, Google Gemini, Perplexity, Grok (X), and Claude.

“Traditional PR has always been about visibility and credibility,” said Sean Bolton, CEO of OMS. “What makes this different is we’re optimizing every release for news outlets, search engines, and AI. That means our clients stay discoverable in the places people now actually search for answers.”

Why This Matters

For years, press releases faded after their initial splash. OMS argues that’s no longer acceptable in a digital ecosystem where AI platforms are shaping how people find information. By blending SEO with what the agency calls AI Engine Optimization (AEO), these optimized releases are structured so they remain indexable, authoritative, and AI-ready.

That means a company announcement doesn’t just appear in a news feed—it has a higher chance of being pulled into AI summaries, cited in chatbot responses, and surfaced in conversational search results. In an era where AI is reshaping digital marketing, that’s a compelling value add.

The Value Proposition

OMS’s service layers traditional wire distribution with enhancements like:

• Entity-rich keywording & structured data → boosts SEO and AEO.

• AI-readiness → increases visibility in chatbot-generated responses.

• Credibility via syndication → releases appear across hundreds of reputable outlets.

• Repurposability → press releases can double as blog posts, newsletters, or social content.

• Performance analytics → tracking goes beyond backlinks and media pickups to include AI-driven discoverability.

The Bigger Picture

OMS isn’t just chasing trends—it’s recognizing a broader shift in marketing discovery. Search rankings still matter, but the next wave of digital visibility is conversational AI. If businesses want to appear authoritative when customers ask AI tools for recommendations, their content has to be structured to meet these engines halfway.

With this launch, OMS is positioning itself as an early mover in the AI-era PR playbook, offering a bridge between classic distribution tactics and the emerging AEO frontier. For marketers, the message is clear: ignore AI-driven discoverability at your own risk.

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