As enterprise organizations expand partner ecosystems and distributed marketing operations, maintaining brand consistency while enabling localized execution has become a growing challenge. Against this backdrop, OneTouchPoint has been included in Forrester's The Partner Marketing Automation Platforms for B2B Landscape, Q3 2026, highlighting the company's presence in the evolving Partner Marketing Automation Platform (PMAP) market.

The rapid expansion of channel partnerships, franchise networks, and distributed marketing teams is reshaping how enterprises execute campaigns across multiple markets. Recognizing this growing segment, Forrester has included OneTouchPoint in its The Partner Marketing Automation Platforms for B2B Landscape, Q3 2026, a market overview of vendors providing Partner Marketing Automation Platforms (PMAPs) for business-to-business organizations.

The report reflects increasing enterprise demand for platforms that help marketing leaders coordinate campaigns across partners, regional offices, dealers, distributors, and franchise locations without sacrificing brand governance or operational efficiency.

Unlike traditional marketing automation platforms that primarily focus on customer engagement and lead nurturing, Partner Marketing Automation Platforms are designed to help organizations manage co-branded marketing, localized campaign execution, digital asset distribution, partner enablement, and performance measurement across distributed business networks.

For OneTouchPoint, its inclusion aligns with the company's long-term investment in connected marketing operations through its Connected Brand Experience™ strategy and the OTP One platform. The platform is designed to centralize brand governance while enabling localized marketing execution, allowing enterprise organizations to create content at scale, integrate marketing technologies, coordinate production and fulfillment, and measure campaign effectiveness from a unified operating model.

The growing importance of PMAP solutions reflects broader changes in enterprise marketing. Organizations are increasingly managing thousands of partners, resellers, retail locations, and regional marketing teams, each requiring localized campaigns that remain compliant with corporate brand standards. As a result, marketing leaders are prioritizing technologies that combine automation, governance, workflow management, and analytics within a single ecosystem.

According to Christine Kropp, President of Technology Solutions at OneTouchPoint, marketing execution has become significantly more complex as organizations balance centralized governance with localized execution across expanding partner networks. The company views its inclusion in Forrester's market landscape as validation of its continued investment in helping enterprises simplify marketing execution.

The OTP One platform supports several strategic capabilities, including centralized brand governance for distributed organizations, localized marketing execution through a unified operating model, and integration across marketing technology, production, fulfillment, and managed services. This connected approach aims to reduce operational complexity while improving consistency across marketing channels.

OneTouchPoint also emphasizes the challenge of execution rather than content creation alone. According to Casey Rush, Vice President of Marketing at the company, enterprise organizations increasingly require integrated platforms that connect strategy with execution across every partner, location, and customer touchpoint. This reflects a broader market trend in which operational efficiency has become as important as creative performance.

The Partner Marketing Automation Platform category is gaining momentum as enterprises pursue more scalable marketing operations. According to Gartner, marketing organizations continue to consolidate technology investments around platforms that improve workflow automation, operational efficiency, and campaign measurement. At the same time, IDC projects continued enterprise investment in AI-enabled marketing technologies and automation platforms as organizations seek greater productivity and more connected customer experiences.

Competition within the PMAP market also continues to evolve alongside broader enterprise MarTech ecosystems. Vendors increasingly differentiate themselves by combining partner enablement, digital asset management, workflow automation, analytics, content personalization, and integrations with platforms such as Salesforce, Microsoft, Adobe, and Google. Rather than relying on standalone marketing tools, enterprises are building interconnected technology stacks that support end-to-end marketing operations across both direct and indirect sales channels.

For enterprise marketing leaders, the significance of Forrester's latest landscape extends beyond vendor visibility. It underscores the growing importance of connected marketing infrastructure capable of supporting distributed execution while maintaining governance, compliance, and measurable business outcomes. As partner ecosystems continue expanding globally, technologies that bridge centralized strategy with localized execution are expected to become increasingly important components of enterprise MarTech strategies.

Market Landscape

Partner Marketing Automation Platforms are emerging as a specialized segment within the broader MarTech ecosystem, addressing the operational challenges of distributed marketing. These platforms enable enterprises to standardize brand governance, automate localized campaigns, support channel partners, and improve visibility into marketing performance across complex business networks.

As organizations expand partner ecosystems and omnichannel strategies, PMAP solutions are increasingly integrated with customer relationship management (CRM), digital asset management (DAM), marketing automation, and analytics platforms. The trend reflects a shift toward connected marketing operations that balance centralized control with regional flexibility.

Top Insights

• OneTouchPoint's inclusion in Forrester's PMAP Landscape highlights growing enterprise demand for platforms that unify partner marketing, brand governance, and localized campaign execution.
• The PMAP market is evolving beyond campaign management to include workflow automation, digital asset governance, fulfillment, analytics, and technology integration for distributed organizations.
• Enterprise marketing teams increasingly require connected platforms that help maintain brand consistency while empowering partners, franchises, and regional offices with localized marketing capabilities.
• Marketing operations are becoming a strategic differentiator as organizations invest in unified platforms that improve execution efficiency across complex partner ecosystems.
• Integration with enterprise MarTech platforms enables organizations to connect strategy, execution, measurement, and operational workflows within a single marketing environment.

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