customer engagement reports
Published on : Apr 5, 2024
OneSignal, the world's leading customer engagement platform, today released its annual State of Customer Engagement Report which illustrates the benefits of incorporating various messaging channels, content, and engagement strategies for marketers to achieve their overarching goals in 2024. The insights for mobile marketers are based on key engagement statistics informed by over a million businesses that use OneSignal as their customer engagement platform to send over 12 billion messages daily.
The report comes at a time when user behavior and the app industry continue to evolve amid rapid technological transformation. With the collective number of apps now available to consumers and consumer retention spans continuing to shrink, benchmarking app success is a growing challenge for companies competing in the mobile landscape.
“Through our work in helping companies navigate omnichannel challenges, we’re finding that providing value, relevance, and utility to customers from a messaging and engagement standpoint are now equal non-negotiables and that companies can’t sacrifice if they want to succeed,” says Josh Wetzel, Chief Revenue Officer at OneSignal. “The insights we’ve compiled in this report serve as a barometer for companies seeking clarity in the dynamic mobile landscape and provide essential guidance to help them achieve their goals.”
Key findings uncovered within the report include the following:
Based on the insights provided, the 2024 State of Customer Engagement report serves as a guide for marketers and brands seeking more clarity in evaluating their engagement solutions. As diversification in communication becomes more crucial and data-driven marketing becomes even more vital to success, the report provides a roadmap for achieving omnichannel success in both these areas.