ON24 just added another weapon to its engagement stack. The company secured U.S. Patent No. 12,445,698 B2 for its AI engine that finds and extracts “Key Moments” from long-form video content. The system works across webinars, virtual events, digital conferences, and recorded demos.

The feature solves a long-standing marketing headache. Teams often run events that generate hours of footage but struggle to reuse that content. ON24’s patented technology tackles that gap by automating the discovery of highlight moments. The platform then packages them into short clips that can slip into nurture streams, partner enablement programs, landing pages, and social feeds.

Turning Engagement Behavior Into Short-Form Assets

The AI engine does more than trim videos. It examines engagement signals from the event itself. That includes viewing behavior, interactions, and content consumption patterns. The model then ranks moments that matter and extracts them into short, high-value videos.

This helps B2B marketers extend the shelf life of every event. Instead of a single live session, teams can quickly launch follow-ups, repurposed assets, and targeted campaigns—without manual editing or guesswork.

According to ON24 CEO Sharat Sharan, the core of the company’s strategy is AI-driven engagement. He says the new patent strengthens ON24’s position as an AI-enabled platform that understands audience behavior in real time. It also helps the company scale personalized content across channels.

Built by Engineers and Data Scientists for Demand Teams

The “Key Moments” engine is the product of ON24 developers and machine learning experts. The goal was simple: pull out the most engaging sections from any event. That includes product walkthroughs, customer stories, expert analysis, or Q&A sessions.

ON24 says the tech benefits a wide range of teams—marketing, customer success, sales, partner management, and training groups. Each can reuse “Key Moments” to reinforce messaging or support education workflows.

CTO Jayesh Sahasi says the patent advances ON24’s vision of connected, AI-led engagement. The system ties together behavioral data, automation, and content analysis. It lets teams transform a single event into continuous, data-backed campaigns.

Why This Matters for the B2B Engagement Market

Short-form content is the new currency in B2B marketing. Marketers want rapid content delivery, personalized outreach, and scalable video workflows. ON24’s patent supports that shift by automating one of the slowest steps in the process—manual video review.

Competitors offer clip-generation tools, but ON24’s differentiator is its use of engagement data tied to event behavior. It’s not guessing what content works; it’s identifying what audiences respond to.

As AI becomes central to B2B engagement platforms, this patent strengthens ON24’s position in a crowded market. It also signals the company’s larger push toward AI-powered orchestration across the full customer journey.

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