ON24 taps Performars to drive AI-powered digital engagement for B2B marketers across APAC

In a move that underscores the growing demand for AI-driven marketing in Asia, ON24 has partnered with digital transformation specialist Performars to fuel its expansion into South Korea and Taiwan. The partnership, announced today, is aimed at helping regional enterprises transform customer engagement and accelerate revenue through ON24’s Intelligent Engagement Platform.

For ON24, a Nasdaq-listed player (NYSE: ONTF) known for powering webinars, virtual events, and content experiences, the collaboration represents a key milestone in its Asia-Pacific growth strategy. Performars, a HubSpot Diamond partner with expertise in RevOps and CRM consulting, brings local market fluency and execution muscle—two things global tech platforms often lack when entering nuanced, high-context regions like Korea and Taiwan.

Why This Matters

The APAC market, particularly South Korea and Taiwan, is heating up in the B2B digital engagement space. With privacy regulations tightening globally and third-party cookies on the way out, the ability to capture and activate first-party data through direct digital engagement is now mission-critical. ON24’s platform, with its AI-powered Analytics and Content Engine (ACE), offers a timely solution.

“Performars brings deep local market knowledge and executional strength that complements our APAC growth strategies,” said Daniel Harrison, VP and Managing Director of ON24 for APAC & Japan. “Together, we’re enabling businesses in Korea and Taiwan to transform how they engage prospects and customers.”

In other words: ON24 is betting on local enablement to beat global rivals in one of the most digitally mature markets in the world.

What’s In It for Marketers

The partnership promises more than just webinars. Performars will offer a full suite of services—from running digital experiences to automating post-event workflows. That includes analytics, follow-up content creation, and integrating ON24 into CRMs for actionable sales insights. For marketers in life sciences, IT, finance, and electronics—industries already data-heavy and engagement-starved—this is a welcome turnkey approach.

“ON24 is a global leader in intelligent, AI-driven digital engagement,” said Jake Nobler, Sales Director at Performars. “This partnership allows us to help more organizations in Korea and Taiwan harness the full potential of first-party customer engagement.”

The Road Ahead

Starting July 2025, ON24 and Performars will roll out a series of digital campaigns and virtual events showcasing the capabilities of ON24’s platform across key industries. Expect success stories, live demos, and a heavy push to convert local marketers into AI-powered engagement believers.

With this expansion, ON24 joins a growing list of U.S.-based martech players strengthening their foothold in Asia through strategic local alliances. Given Performars’ regional experience and ON24’s technology stack, this could be one to watch.

Get in touch with our MarTech Experts.