Today, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, announced its new status as a Silver Certified Product Partner of Veeva Systems, the global leader in cloud software for the life sciences industry. This partnership leverages the ON24 Intelligent Engagement Platform with Veeva CRM Events Management, enabling life sciences companies to drive digital engagement through webinars, virtual events, and content experiences, and seamlessly feed those insights to their sales and marketing teams.

• Enhanced Digital Engagement:

  • Customer-Centric Experiences: Life sciences brands can now prioritize customer-centric experiences as healthcare professionals increasingly expect digital engagement.
  • Personalized Interactions: Companies can deliver personalized experiences at scale, using technology to enhance customer satisfaction and engagement.

• Innovative Event Execution:

  • Seamless Integration: Connecting Veeva CRM Events Management with the ON24 Intelligent Engagement Platform allows for innovative execution of advisory boards, roundtables, and other digital experiences.
  • Data-Driven Actions: Data captured from events can be used to deliver personalized content and targeted follow-ups, driving revenue growth through connected insights.

• Streamlined Processes:

  • Event Lifecycle Management: Create and execute engaging digital experiences using ON24's automated workflows that support compliance and increase HCP (healthcare professionals) engagement.
  • Unified Customer Data: Combine event registration and engagement data within Veeva CRM Events Management to obtain a unified view of customer interactions.
  • Real-Time Insights: Access real-time insights to trigger informed actions across marketing and sales, ensuring compliance and enhancing decision-making.

Statements from Leadership

• Ankit Sagar, VP of Pharma, ON24:
  • "In today's landscape, healthcare professionals are embracing digital engagement and increasingly expecting life sciences brands to prioritize customer-centric experiences. This Veeva CRM Events Management product partnership emphasizes our commitment to reshaping digital engagement in life sciences and driving revenue growth through connected insights."

Future Plans

ON24 plans to release an integration for Veeva Vault CRM later this year, further enhancing the capabilities of life sciences companies to drive HCP engagement through streamlined digital experiences and unified data management.

The partnership between ON24 and Veeva Systems represents a significant step in enhancing digital engagement in the life sciences industry. By integrating ON24's Intelligent Engagement Platform with Veeva CRM Events Management, life sciences companies can innovate their event execution, personalize customer interactions, and drive informed, data-driven actions.