ON24 helps customers deliver personalized experiences that drive cost-effective revenue growth with platform innovation

ON24, a leader in intelligent engagement for B2B sales and marketing, has announced a strategic integration with 6sense, a global frontrunner in AI-driven B2B marketing and sales solutions. This partnership aims to elevate personalization efforts by combining ON24’s first-party engagement data with 6sense’s intent data, offering businesses enhanced capabilities for delivering hyper-personalized and engaging experiences.

• Enhanced Personalization-at-Scale:

  • The integration enables ON24 customers to leverage 6sense’s intent data alongside ON24’s engagement insights to create highly personalized experiences that drive better engagement and conversion.

• Account-Based Marketing (ABM) Activation:

  • Businesses can activate integrated ABM strategies across various digital channels, including webinars, virtual events, and content hubs, effectively targeting high-priority accounts.

• Dynamic Audience Segmentation:

  • The combined capabilities allow for the creation of dynamic audience segments based on both ON24’s engagement data and 6sense’s intent signals, ensuring targeted and relevant interactions.

• Scalable Hyper-Personalized Experiences:

  • Delivering tailored content and interactions to specific audience segments becomes more manageable and effective, enhancing the overall engagement and impact of marketing efforts.

• Orchestrated Campaigns and Buying Journeys:

  • Marketers can build interconnected content journeys that evolve with increased engagement and buying intent, ensuring a seamless and personalized buyer experience.

• Improved Targeting and Conversion:

  • The integration supports better account targeting and lead quality, driving more effective calls-to-action and content delivery to enhance conversion rates and accelerate pipeline growth.

Quotes from Industry Leaders

• Steve Sims, VP of Product at ON24:

  • “Personalization-at-scale is crucial for differentiating experiences and driving revenue results. The integration with 6sense enhances our AI-powered ACE capabilities, enabling dynamic targeting and tailored interactions that matter.”

• Saima Rashid, SVP Marketing and Revenue Analytics at 6sense:

  • “Integrating 6sense’s intent data with ON24’s personalization capabilities allows marketing leaders to deliver highly relevant experiences across the buyer journey. This tailored approach boosts engagement, conversion rates, and pipeline growth.”

The integration between ON24 and 6sense represents a significant advancement in B2B sales and marketing personalization. By combining first-party engagement data with intent signals, businesses can achieve more effective targeting, engagement, and revenue growth. This partnership highlights the importance of personalization in driving successful B2B marketing strategies and improving ROI.