OmniScale Media, a leading communications agency serving breakthrough technology brands, has announced the extension of its strategic partnership with the SC Conference, the world’s premier event for high-performance computing (HPC), networking, storage, and analysis. This two-year renewal affirms OmniScale’s central role in shaping the event’s narrative and amplifying its global reach, especially as the conference scales to new attendance records and technological frontiers.

Following successful collaboration on SC23 and SC24, OmniScale Media has been reaffirmed as the official communications contractor for SC25 (St. Louis, November 2025) and SC26. Backed by the IEEE Computer Society and ACM, the extension signifies a continued commitment to storytelling that captures the transformative power of supercomputing and emerging technologies like AI and quantum computing.

The Impact of a Growing Global HPC Forum

A Surge in Attendance and Global Visibility

The SC Conference has experienced exceptional growth, with SC24 drawing over 18,000 attendees—a 30% increase from SC23’s previous record. This rise reflects growing international interest in the scientific and commercial impact of high-performance computing, and underscores the importance of consistent, high-quality communications in supporting that momentum.

OmniScale Media’s renewed role positions the agency to maintain and expand this trajectory through:

• Strategic media relations

• Executive thought leadership content

• Event press support and coordination

• Media partner engagement

• Cross-functional collaboration with SC committees

These capabilities align with the SC Conference’s evolving goals of broadening accessibility and highlighting innovation across academia, industry, and government sectors.

Why OmniScale Media? A Partner with Deep Domain Expertise

Trusted Experience in Advanced Tech Communications

With years of experience representing cutting-edge HPC, AI, and quantum technologies, OmniScale Media brings unmatched understanding of the technical landscape and audience. Their ability to translate complex scientific ideas into compelling narratives makes them a uniquely qualified communications partner for the SC Conference.

As Matt Walters, CEO of OmniScale Media, explains:

“We’re honored to amplify the SC Conference’s mission through strategic storytelling and media engagement. The surge in attendance at SC23 and SC24 reflects not only interest in HPC but also in the human stories and solutions it enables. Our team is passionate about helping this community tell those stories.”

Continuity and Strategic Direction

Cristin Merritt, SC25 Communications Chair, emphasized the value of consistency:

“OmniScale’s familiarity with the SC ecosystem makes them invaluable. Their proven success and alignment with our vision ensures we continue to raise the bar in every aspect of conference communications.”

By extending the relationship, the SC Conference gains not just a vendor, but a strategic partner invested in long-term success.

The Road to SC25: "HPC Ignites"

Exploring the 2025 Theme

The theme of SC25, "HPC Ignites", reflects how high-performance computing is accelerating discoveries and revolutionizing industries—from climate science to aerospace, genomics, and AI-driven automation. Set for November 16–21, 2025, in St. Louis, Missouri, SC25 is expected to deepen its focus on how HPC fuels innovation and societal progress.

OmniScale Media’s communications strategy will aim to highlight:

• Breakthrough research and applications

• Inspirational stories from the scientific community

• Interdisciplinary advancements in AI, quantum, and exascale computing

• The growing economic and policy impact of HPC technologies

A Global Stage for Next-Gen Innovation

As HPC moves into public discourse and policy conversations, SC25 will serve as a key forum for dialogue. OmniScale’s role is to broaden reach beyond technical audiences and drive mainstream visibility for innovations unveiled at the event.

A History of Excellence and a Vision for the Future

Since its inception in 1988, the SC Conference has become the most influential gathering for the global HPC community, drawing researchers, engineers, developers, and thought leaders. From showcasing technical breakthroughs to forging public-private partnerships, the conference has consistently led the way in defining what computing can achieve.

Isaac Lopez, President of OmniScale Media, reflected on the personal and professional significance of the partnership:

“Since before I first attended in 2000, the SC Conference has represented the pinnacle of computing innovation. With this renewed partnership, we’re excited to help evangelize the community’s achievements and spotlight the technologies reshaping our world.”

The extended partnership between OmniScale Media and the SC Conference marks a significant investment in consistent, high-impact communication that supports the HPC ecosystem’s growth. As SC25 and SC26 approach, the collaboration will play a pivotal role in not only promoting the event itself, but also elevating the broader conversation around computing’s role in solving the world’s greatest challenges.

Through strategic storytelling, technical fluency, and media excellence, OmniScale Media is helping the SC Conference extend its influence far beyond the walls of its exhibition halls—igniting global curiosity and inspiring the next wave of technological advancement.