Global video and television revenues are projected to exceed $1 trillion by 2030, according to new research from Omdia. The forecast highlights a major transformation in the media and entertainment industry, with social video advertising emerging as the primary growth driver, accelerating the shift from traditional TV to digital video platforms.

New insights from Omdia reveal that global revenues from traditional television and online video services are expected to grow from $775 billion in 2025 to approximately $1.03 trillion by 2030, signaling a significant structural shift in how content is produced, distributed, and monetized.

The projections were presented by Maria Rua Aguete during the FED Show in Madrid, where she outlined how digital platforms—particularly those driven by social video—are rapidly reshaping the economics of the global media landscape.

Social Video Advertising Driving Industry Growth

According to the report, online video advertising will become the primary engine of industry expansion over the next five years.

Advertising revenues in this segment are expected to increase from $309 billion in 2025 to $540 billion by 2030, boosting its share of total video industry revenue from 40% to 53%.

Social video platforms will play a central role in this growth. Major platforms such as Meta, TikTok, and YouTube are projected to generate around $400 billion in streaming advertising revenues by 2030.

The shift reflects broader changes in audience behavior, including increased consumption of mobile-first, short-form video content powered by sophisticated discovery algorithms and creator-driven ecosystems.

These platforms are enabling advertisers to reach highly targeted audiences while delivering scalable monetization opportunities through algorithmic content distribution.

Subscription Video Growth Slows as Market Matures

While subscription-based video services will continue expanding, the pace of growth is expected to slow compared with advertising-led models.

Online video subscription and transaction revenues are forecast to rise from $174 billion in 2025 to $216 billion by 2030.

This growth signals continued demand for premium streaming services, but analysts note the segment is entering a more mature phase, where competition among streaming platforms and rising subscription costs are influencing consumer spending patterns.

Traditional TV Segments Continue to Decline

In contrast, traditional broadcast and cable television models are projected to lose market share over the next decade.

Linear TV advertising revenues are expected to decline from $123 billion in 2025 to $113 billion by 2030, reducing its share of total video industry revenues from 16% to 11%.

Similarly, pay-TV revenues, including subscriptions and transactional services, are forecast to decrease from $169 billion to $159 billion over the same period.

These declines are largely attributed to the continued trend of cord-cutting, as audiences migrate toward digital streaming services and social video platforms.

A Structural Shift in Media Monetization

According to Maria Rua Aguete, the evolving media landscape reflects a deeper transformation in how video content is monetized.

Social video advertising is increasingly becoming the dominant force in the industry, enabling platforms to combine creator-driven content with highly targeted advertising models.

This approach contrasts with traditional television’s reliance on fixed programming schedules and broad audience targeting.

Digital platforms, by comparison, leverage algorithmic content discovery, user-generated content ecosystems, and advanced advertising technology to drive engagement and revenue at scale.

The Road to a $1 Trillion Video Economy

As the global media industry approaches the $1 trillion revenue milestone, analysts believe the balance of power will increasingly favor digital platforms.

Advertising—particularly social video advertising—is expected to remain the central driver of growth, while traditional TV business models continue to shrink in relevance.

The transformation reflects broader shifts in consumer behavior, technology innovation, and advertiser priorities as the industry moves deeper into the AI-driven, creator-led digital media era.

Key Insights

• Omdia forecasts global video and TV revenues will reach $1.03 trillion by 2030.

• Online video advertising is projected to grow from $309B in 2025 to $540B by 2030.

• Platforms including Meta, TikTok, and YouTube are expected to generate around $400B in streaming ad revenue.

• Subscription-based video revenues will grow moderately to $216B by 2030.

• Traditional linear TV advertising and pay-TV revenues are projected to decline due to cord-cutting and digital migration.

Get in touch with our MarTech Experts.