Dubai’s digital marketing landscape welcomes a new entrant: OMA (Outsourced Marketing Agency FZCO), which has officially launched operations after a soft launch period refining its outcome-driven model. Founded in December 2024 by UK-born entrepreneur Yasin Shariff, OMA aims to cut through vague promises with measurable results for clients across industries.

Measurable Marketing, Not Magic

OMA’s service mix is designed around clarity and accountability: pay-per-click campaigns on Google and Meta, mobile-first web design, and end-to-end analytics. Campaigns and landing pages are built in tandem to ensure consistent messaging, while tracking captures calls, form submissions, and WhatsApp clicks. Weekly reports translate complex metrics into plain English, showing qualified enquiries, cost per lead, and campaign performance.

“This is a market that moves quickly and expects results,” said Shariff. “Owners aren’t asking for magic; they’re asking for clarity, speed and accountability.”

Shariff’s Entrepreneurial Edge

Shariff brings a dual-pronged commercial perspective to OMA. He co-founded Duraclean, a cleaning consumables supplier now serving over 600 hotels in the UK, scaling into wholesale and 3PL operations. He also invested in Vertex, a boutique sell-side advisory firm supporting strategic exits and capital raises.

“This experience taught me how easy it is for service providers to lose focus on clarity and accountability,” Shariff said. “OMA is structured to be the partner I always wished for—transparent, data-driven, and disciplined in execution.”

Target Market and Technology Choices

OMA plans to serve industries where speed and digital presence are critical: healthcare, hospitality, retail, e-commerce, professional services, and local businesses. Services are offered in both English and Arabic to meet Dubai’s diverse market.

Technology adoption is pragmatic: WordPress or Shopify for websites, Google Analytics 4, Tag Manager, and Meta tracking for measurement. KPIs focus on metrics that business owners care about—cost per lead, enquiry volume, and return on ad spend. OMA avoids long-term contracts but promises “consistent work and the discipline to improve week by week.”

Why It Matters

Dubai’s marketing sector is crowded with agencies promising clicks, impressions, and leads. OMA’s approach—aligning campaigns with tangible commercial outcomes, clear reporting, and disciplined iteration—positions it to stand out in a market increasingly demanding accountability and ROI from digital partners.

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