B2B Gets Its Social Spotlight as Oktopost Unveils 'Rising 30' Power Players on LinkedIn

It’s official: B2B social is no longer the sleepy side of marketing. Oktopost, the social media management and intelligence platform built for B2B, just dropped its inaugural list of the “B2B Social’s Rising 30”—a group of in-house marketers shaking up LinkedIn with punchy content, strategic storytelling, and actual community building.

The winners aren’t just pushing buttons on a corporate account. They’re brand architects, shaping how B2B companies show up online—often with more flair than their B2C counterparts.

From Behind-the-Scenes to Center Stage

Historically, B2B social has been the underdog of marketing: underfunded, understaffed, and often underappreciated. But the Rising 30 award aims to change that narrative, recognizing the people who are quietly rewriting the rules of how professional brands connect with real people online.

“We launched the Rising 30 to give credit to the social pros who work behind the scenes—those who grow their company’s voice and community while delivering tangible results,” said Adi Krysler, VP of Marketing at Oktopost. “The sheer volume of nominations we received shows just how much talent and impact exists in B2B social right now.”

Out of hundreds of submissions, a panel of B2B social media experts selected 30 marketers whose influence is hard to ignore.

These winners didn’t just show up—they stood out by:

• Building vibrant LinkedIn communities

• Balancing content strategy with originality

• Sparking industry-shaping conversations

• Using personal branding as a tool for career growth

Personality Meets Professionalism

Among the honorees are social media leads who inject humor, trend-savviness, and human storytelling into otherwise technical, buttoned-up industries.

Ryan Quindlen from Zapier, for instance, brings an almost sketch-comedy edge to his brand’s LinkedIn presence—proving you can be fun and professional. Meanwhile, Carmen Vicente at Gorgias keeps B2B content culturally relevant, translating complex product messaging into trend-driven posts that resonate far beyond SaaS circles.

This is where the line between personal and corporate branding gets beautifully blurred. These marketers aren’t just amplifying company content—they’re the content. Their voices, style, and consistency are turning LinkedIn feeds into spaces of conversation, not just conversion.

Why This Matters (Now More Than Ever)

As B2B buying journeys grow longer and more complex, trust and connection are the new conversion metrics—and social media is often the first (and last) touchpoint. The marketers honored by Oktopost aren’t just boosting vanity metrics. They’re making brand relevance a full-time job, often without a blueprint.

They’re also helping rewrite the rules for what B2B social can be: not boring, not invisible, and definitely not optional.

“B2B social often lives in the background, overlooked and undervalued,” said Chloe Maguire, Brand and Social Media Lead at Leapsome and one of this year’s Rising 30. “Being named a Rising 30 is more than a personal win. It’s a win for everyone trying to make B2B social seen.”

The B2B Social Era Is Here

If there's a takeaway for brands, it’s this: invest in your social team—especially the ones who understand the difference between posting and building. The industry is moving beyond clicks and impressions to relationships, relevance, and reach—and that shift is being led by people like the Rising 30.

Whether through video, storytelling, or culture-first campaigns, these marketers are proving that B2B doesn’t have to be boring. It just has to be human.

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