Online marketplaces are about to get a shake-up. Ok.com, a platform owned by Servanan International, is rolling out a global, AI-powered classifieds service at the end of October—and it’s completely free.

The site launches across nine countries, including the U.S., U.K., Canada, Australia, and New Zealand, and covers the usual suspects: jobs, secondhand goods, housing, and vehicles. But unlike Craigslist, eBay, or Indeed, there are no posting fees, no commissions, and no hidden charges. For consumers navigating inflationary times, that’s a bold pitch.

The Free Model

Traditional platforms have long squeezed users with pay-to-post barriers and high commissions. Legacy job boards, for example, can charge $500 per hire. Major resale sites often take 12–15% per transaction. Ok.com ditches all of it. Sellers keep 100% of their earnings, while businesses get unlimited free job listings.

“The irony is that the platforms designed to help people save money are actually costing them thousands,” said Ok.com’s CEO. “In an economy where every dollar counts, keeping 100% of your sale proceeds or saving on a job posting shouldn’t be a luxury—it should be the standard.”

Where It Competes

• Jobs: Employers post for free, while AI-powered matching links candidates with relevant roles—from warehouse staff to finance pros.

• Goods: Sellers list without commission, supported by an escrow system for secure transactions.

• Vehicles: Buyers get transparency through integrated history reports, seller verification, and personalized AI recommendations.

• Housing: Renters skip costly broker fees with direct landlord connections, video tours, and remote property evaluations.

In short, Ok.com wants to undercut Craigslist, eBay, Indeed, and Zillow all at once.

The Market Context

Ok.com is launching at a time when consumers are cutting back. A recent survey found more than half of Americans have reduced essential spending. Free listings aren’t just a perk—they’re a survival strategy. If Ok.com can scale, it could force incumbents to rethink their fee-heavy models.

Of course, disruption is easier said than done. Craigslist has decades of user loyalty. eBay has global reach. And job boards like Indeed and LinkedIn thrive on network effects. Ok.com’s bet is that a fee-free, AI-augmented alternative will draw frustrated users looking for affordability and trust.

“When fees disappear, opportunity democratizes,” the CEO added. “Ok.com empowers smarter living by making daily transactions more affordable and convenient.”

The question now: will this model lure enough users to make a dent in the entrenched giants of classifieds—or will the incumbents just absorb the shock and keep cashing in?

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