Odeeo, a leading global platform specializing in in-game audio advertising, has successfully closed a strategic funding round of over USD $5 million. This funding round saw participation from both existing investors and new backers, including Atinum Investments, one of Korea’s largest early-stage investment funds. This investment will support Odeeo’s ambitious global expansion plans.

Key Highlights of the Funding Round

• Strategic Investment Partners: Atinum Investments joins Odeeo’s existing investors, Play Ventures and Anton Gauffin, to provide substantial financial backing.
• Expansion Focus: The funding will accelerate Odeeo’s growth in key markets, especially in North America and Asia, enhancing its global presence and operational capabilities.
• US Expansion: Odeeo is expanding its US team with key hires and leadership relocations, including Co-Founder and President Elad Stern, who has moved from Tel Aviv to New York.

Statements from Key Figures

• Sang-Ho Park, Managing Director of Atinum Investments: “Atinum prides itself on unearthing companies with high growth potential. Odeeo has the intrinsic value a VC seeks in its investments. Odeeo has the magic combination of technology, people, traction, and scalability and it perfectly complements our portfolio.”
• Amit Monheit, Odeeo CEO and Co-Founder: “We are delighted to welcome Atinum Investments to the Odeeo family, and we’re excited that they share our vision for how the power of audio can evolve the gaming industry. Their expertise in gaming and tech, as well as their strong presence in one of gaming’s largest markets, will be critical to helping Odeeo meet the worldwide demand for our offerings.”
• Elad Stern, Co-Founder and President of Odeeo: “In-game audio has become much more mainstream in the past two years, and nowhere is more critical to adoption than the US market. I’m very excited to be moving to New York to open Odeeo’s first full American office and work with the US team to champion in-game audio solutions to the world’s biggest advertisers and agencies, many of whom are already partners of ours.”

Strategic Goals and Market Expansion

• North American Market: Odeeo’s expansion in North America will involve growing its US team and establishing its first full office in New York. This move is aimed at enhancing its presence and operations within the US.
• Asian Market: Odeeo plans to leverage its partnership with Atinum to increase its footprint in Asian markets, including Korea and Vietnam, complementing its existing operations in Japan.
• MENA Expansion: The recent partnership with Evolution Media Group marks Odeeo’s entry into the MENA region, further broadening its market reach.

The successful $5 million funding round positions Odeeo for accelerated growth and market expansion. With strategic investments and leadership moves, Odeeo is set to enhance its global presence and continue driving innovation in the in-game audio advertising sector.