Nova, the creative AI platform transforming digital advertising, has appointed Matt Barash as its Chief Commercial Officer. In this role, Barash will spearhead Nova’s commercial strategy, overseeing revenue growth, strategic partnerships, and market expansion. The company continues to redefine the future of digital advertising by leveraging its AI-powered creative development solutions.

Matt Crenshaw, CEO of Nova, expressed his confidence in Barash’s appointment, stating:

“Matt’s experience sits squarely at the intersection of creativity powered by data and media. As Nova builds the foundational creative infrastructure for the next decade of digital marketing, Matt’s experience and vision is a natural fit to accelerate our strategy and capabilities.”

Nova’s Momentum and Global Expansion

The appointment comes as Nova builds on its impressive momentum from 2024, running over 15,000 campaigns across 30+ countries. As part of its ongoing expansion, Nova is broadening its product suite to deliver high-performing formats across display, online video (OLV), connected TV (CTV), and digital out-of-home (DOOH).

Nova’s innovative approach has attracted a diverse range of global partners, including media agencies, major publishers, and programmatic platforms. By seamlessly integrating creativity and AI intelligence across the entire supply chain, Nova continues to push the boundaries of what’s possible in digital advertising.

Breaking New Ground in Digital Advertising

Barash is enthusiastic about the industry's shift towards AI-driven creative innovation. He emphasizes that the biggest opportunity now lies in better performing creative, powered by AI. “Better performing creative is the biggest upside opportunity,” says Barash. “As AI matures, we’ll only see improvements in both efficiency and effectiveness.”

He highlights Nova’s commitment to democratizing the best creative solutions across any screen or channel, all while maintaining the integrity of an advertiser’s voice and vision.

Matt Barash’s Extensive Advertising Experience

With over 25 years of experience in the advertising industry, Barash brings a wealth of expertise across digital, mobile, and broadcast media. Prior to joining Nova, he served as Senior Vice President of the Americas for Index Exchange and held leadership roles at Zeotap, AdColony, Forbes, and News Corp. Barash’s extensive background positions him well to deepen Nova’s strategic relationships with agencies, brands, and platforms worldwide.

A Strong Vision for Nova’s Future

Barash is particularly impressed by Nova’s regenerative AI approach, which merges human creativity with AI’s capacity to scale creative assets seamlessly across multiple formats and channels. “The foundation is solid. The opportunity is unprecedented,” Barash states.

Matt Crenshaw further affirms that Nova’s approach goes beyond streamlining the ad production process—it’s about elevating it. Brands partnering with Nova are achieving better results, reducing production costs, and effortlessly expanding into new channels with the help of AI-driven creative solutions.

"The future of advertising relies on better creative—more personalized, more intelligent, and more impactful," says Crenshaw. “With Matt on board, we are more confident than ever in our ability to accelerate these trends globally.”

As Nova continues to shape the future of advertising with AI-powered creativity, the appointment of Matt Barash as Chief Commercial Officer is set to accelerate the company’s growth and market presence. By combining human creativity with regenerative AI, Nova is poised to deliver innovative and high-performing digital advertising solutions that resonate with audiences across all platforms.