Northbeam, a leader in marketing attribution, today introduced its Clicks + Deterministic Views model—a first-of-its-kind solution that gives marketers a complete view of how campaigns drive purchases. Developed in partnership with Meta, TikTok, Snapchat, Pinterest, Axon, MNTN, and Vibe, the model ties verified ad views and clicks directly to first-party transaction data, eliminating the guesswork of traditional attribution.

Alongside the launch, Northbeam announced a strategic growth investment led by HighPost Capital and Silversmith Capital Partners, aimed at expanding platform integrations, scaling go-to-market efforts, and driving further innovation.

Closing the Attribution Blind Spot

Traditional click-only attribution models have long overlooked the impact of upper-funnel awareness and prospecting campaigns. Northbeam’s approach captures both clicks and verified views, allowing marketers to:

• See beyond clicks with full campaign visibility

• Quantify how awareness campaigns influence purchases

• Achieve deterministic accuracy—every conversion is backed by verified data

• Optimize budget allocation with confidence

• Gain cross-platform clarity with integrated pixel and order data

• Preserve privacy with clean room data processing

• Reduce wasted spend by avoiding over-crediting last clicks

“Awareness ads are often undervalued because traditional attribution favors last-click interactions,” said Stas Goldobin, VP of Product at Northbeam. “Every conversion in our model is verified—marketers finally get a full picture from view to click to purchase, so they can move faster and invest smarter.”

Proven Results for Early Adopters

In early tests with leading direct-to-consumer brands, Northbeam’s new model delivered dramatic lifts:

• 283% increase in attributed transactions for a luggage brand

• 175% lift in attributed revenue for a top CPG company

• 550%+ lift in attributed transactions for a cosmetics brand

By providing a single source of truth, marketers can now measure the true impact of upper-funnel campaigns, optimize spend across channels, and confidently scale programs that drive revenue.

Strategic Investment Supports Growth

The accompanying strategic investment from HighPost Capital and Silversmith Capital Partners positions Northbeam to accelerate its product innovation and expand platform integrations.

“Northbeam isn’t just improving attribution—they’re rewriting the rules of performance marketing,” said David Moross, Co-Founder and CEO of HighPost Capital. “Marketers want truth over guesswork, and Northbeam delivers unmatched clarity, speed, and scale.”

“With HighPost joining as a new partner and Silversmith deepening their commitment, we’re positioned to help more businesses grow with confidence,” added Austin Harrison, CEO of Northbeam. “Our mission is to give marketers speed and certainty to act on what works—driving real results.”

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