A study of 25 Meta advertisers leveraging Northbeam’s data experienced a median conversion rate improvement of 34%

Northbeam, a leader in AI and machine learning-powered marketing measurement, has unveiled Northbeam Apex, a groundbreaking integration with Meta. This new integration harnesses the power of AI, machine learning, and first-party data to optimize advertising campaigns, delivering significant improvements in performance and budget allocation.

• Advanced Optimization:

  • Overview: Northbeam Apex enhances algorithmic performance by leveraging accurate signals from Meta, enabling more precise budget allocation across various channels.
  • Impact: The integration aims to drive dramatic improvements in advertising results, optimizing campaign effectiveness.

• Performance Results:

  • Study Findings: Northbeam's study of the Apex Meta integration revealed that 25 Meta advertisers, who collectively invested $1.5 million, experienced an average conversion rate improvement of 34%.
  • Potential: The results underscore the potential for even greater returns as the integration continues to evolve.

• Austin Harrison, CEO and Co-Founder of Northbeam: “We’re thrilled to announce Northbeam’s integration with Meta, marking a significant milestone in our mission to drive profitable growth for our customers. The exceptional initial results from Northbeam Apex highlight the powerful synergy between Northbeam’s AI capabilities and Meta’s leadership in AI, setting the stage for unprecedented campaign optimization.”

Northbeam Apex represents a significant advancement in marketing measurement and optimization, combining Northbeam’s AI and machine learning expertise with Meta’s capabilities. This integration promises to enhance advertising performance, offering businesses a powerful tool for achieving better results and maximizing campaign effectiveness.