insights technology
Published on : Aug 25, 2023
NIQ, the global leader in consumer intelligence, today celebrates its 100th anniversary. Founded by Arthur C. Nielsen, Sr. in 1923, the company that created the concept of market share has evolved into the world’s leading authority on consumer buying behavior and actionable, data-driven insights — measuring more channels, consumers, and countries than any other provider.
Earlier this year, NIQ announced the successful completion of its strategic combination with GfK. With the leading consumer intelligence providers for FMCG, technology, and durables together, the global company is uniquely able to offer the Full View™, the world’s most complete and clear view of consumer buying behavior. The combined company has over $4 billion in sales and over 30,000 clients covering more than 100 countries. This was just the latest development in decades of successful investments in coverage and technology innovation designed to prepare customers for the future via omnichannel coverage, business intelligence tools, and predictive analytics.
“This is an exciting and transformative year for NIQ, as we celebrate our long history as an industry leader while advancing our vision to lead the next chapter in consumer intelligence,” said Jim Peck, CEO of NIQ. “We are so proud of how far we have come and confident in our position as the best and only choice for companies who understand how tremendously powerful omnichannel data and insights are in navigating an increasingly complex consumer landscape.”
For the next 100 years and beyond, NIQ will continue to move measurement forward and uncover new pathways for growth by helping retailers and brands:
“As we step into the next century, we are more committed than ever to leveraging cutting-edge technology to empower businesses with the insights they need to succeed – and I firmly believe that the best is yet to come,” added Peck.