Utilize NIQ's Data to Drive Success in the Rapidly Growing TikTok Shop Marketplace

NIQ, a global leader in measurement and data analytics, has released a comprehensive report in collaboration with TikTok, focusing on TikTok Shop. The report explores changing consumer shopping behaviors and provides insights on how brands can effectively engage with audiences on TikTok.

Overview of TikTok Shop and Report Findings

• TikTok Shop's role in the evolving consumer shopping landscape.
• NIQ’s advanced measurement capabilities introduced in October 2023.

Influence of Social and Video Platforms

• The growing impact of social and video platforms on shopping behaviors.
• Consumers are increasingly shopping “everywhere,” bypassing traditional barriers.
• 55% of respondents make direct purchases from social media or live stream platforms.

Insights from Industry Leaders

• Jacqueline Flam, SVP, U.S. Beauty at NIQ, on the power of combining TikTok's engagement with NIQ's data-driven insights.
• Rachael Ryan from TikTok on how entertainment, discovery, and authentic voices drive engagement and commerce.

Demographic Reach and Engagement

• TikTok's appeal to diverse age groups, particularly Millennials and Gen Z.
• 43% of Millennial and Gen Z online purchases are made via smartphone apps.
• TikTok's ability to engage older generations and build long-term brand loyalty.

Key Statistics from the Report

• #TikTokMadeMeBuyIt video views reached 8M, driving purchasing decisions.
• TikTok users are 48% more likely to discover and purchase new products.
• 71% of users take off-platform actions after encountering shopping ads.
• 2 in 5 users visit physical stores after discovering products on TikTok.
• 62% of respondents are familiar with TikTok Shop; 68% are open to purchasing through it.

The report underscores TikTok's significant influence on omnichannel shopping behaviors, driving discovery, engagement, and purchase intent. Brands can leverage TikTok's unique platform to connect with a diverse audience and thrive in the dynamic commerce landscape.