NIQ , the global leader in consumer intelligence, today announced a strategic international partnership with The Trade Desk , the leading programmatic advertising platform. This partnership integrates NIQ's global buying data directly into The Trade Desk's platform, enabling advertisers to plan, activate, and optimize their campaigns with unprecedented precision.

“This collaboration marks a major step forward for the entire advertising industry,” said Joshua Pisano , Global Director of Media Products at NIQ. “Advertisers will be able to activate advanced audience segments, based on real-world purchasing behaviors, and significantly improve their marketing performance across the globe.”

Access to the largest omnichannel shopping database

Advertisers now benefit from audience segments built from digital and physical purchasing data , enriched by MRI-Simmons , a recognized expert in media planning in the United States.

Launch of the Consumer Canvas™ brand

The audiences will be marketed under the name Consumer Canvas™ , the result of a collaboration between NIQ and MRI-Simmons, dedicated to providing consumer data-driven targeting solutions to advertisers, agencies and brands.

New exclusive geotargeting capabilities

Thanks to a unique combination of consumer, retailer and market data, advertisers will now be able to refine their geographic targeting to focus on areas with high sales potential.
The Trade Desk is the first global platform to integrate these new segments, with an initial launch in Western Europe , followed by North America in Q2 2025 and other regions thereafter.

“This partnership empowers our clients to make truly data-driven decisions,” said Jay Goebel , VP of Data Partnerships at The Trade Desk. “It reinforces our commitment to providing brands with the most powerful tools to activate their campaigns with relevance.”

A new era for data-driven advertising

This partnership is part of a global trend where behavioral data plays a central role in advertising strategies. By integrating these advanced capabilities into its platform, The Trade Desk empowers brands to transform their media campaigns into real levers of performance, precision, and ROI .